People often say that past behavior is the greatest predictor of future behavior. But why? It has a lot to do with self-perception. Learn how commitment & consistency bias can help change it for the better.
4.5-minute read
Did you eat too much this Thanksgiving? You can probably put some of the blame on unit bias, #22 on Lirio’s list. Here’s how it can work for you.
3-minute read
Halloween is not the only time of year most people wear masks. Learn about bias #176: Impostor Syndrome. Have no fear—Lirio is here to help!
4-minute read
Bias #6: Cognitive fluency is the ease with which our brains process information. It may have helped O.J. Simpson walk. It can also help you communicate better.
4-minute read
Bias #24: Loss aversion happens because people would rather avoid a loss than gain an equivalent reward. Here’s how you can use it to help your audience…
3-minute read
In our debut bias brief, we explain how social proof draws its power from uncertainty. See an example of social proof in action and learn some ways you can use it to change behavior.
4-minute read