The Personalization Engine for Digital Health

Lirio seamlessly integrates with your existing tech stack to hyper-personalize interventions that move consumers toward healthy behaviors and actions.

Powered by Precision Nudging™

Precision Nudging is the core of our personalization engine and combines behavioral science and AI to activate and engage consumers.

Through this approach, Lirio creates and deploys interventions tailored to each consumer – with the right content, at the right time, and via the right channel. This hyper-personalized communication serves to overcome specific barriers to action on consumers’ unique health journeys.

Using Precision Nudging, Lirio equips you with critical intelligence about the individuals in your population so you can fuel better health outcomes and realize growth opportunities for your organization.

Core Capabilities

Lirio’s personalization engine is designed to address four continuous elements required for moving health consumers toward target behaviors and actions.

All of this occurs within a HITRUST-certified and SOC II Type 2-compliant framework to ensure your consumer data remains secure throughout.


Know the Consumer

Lirio parses and integrates health journey, social context, engagement, and outcomes data from numerous sources to create a comprehensive understanding of the consumer as the basis for hyper-personalization, determining eligibility for each intervention.


Orchestrate Behavioral Interventions

Based on all eligible actions, Lirio’s technology identifies which is most important and how to optimize the likelihood of behavior change. Behavioral interventions are then leveraged to drive that health action, personalized with the right content, timing, and delivery channel for each individual.


Learn from Consumer Behavior

Lirio’s behavioral reinforcement learning agents continuously learn from consumer interactions and automatically adjust interventions based on feedback data and reward signals until desired health outcomes are achieved, further enriching understanding of the consumer.


Move Consumer to Better Health

Lirio applies a constant stream of progressively smarter personalization to future interventions to drive continuous behavior change and support the consumer’s ongoing health journey. The result is better outcomes for the individual and a healthier population overall.

Core Features

The following core features of Lirio’s personalization engine work together to help healthcare organizations shift from transactional interactions to a relational approach with consumers.

Evidence-Based Interventions

Libraries of pre-built behavioral interventions designed to overcome barriers to health actions

Intervention Transcreation

Language translation and adaptation to ensure interventions are culturally appropriate and tonally accurate

Omni-Channel Optimization

Intervention delivery through a range of channels, including email, text, push notifications, and chatbots

Hyper-Personalized Journeys

Automatic deployment of behavioral interventions based on intelligent identification of the next best action

Data Visualization

Client- and program-specific dashboards that highlight progress toward population and individual health outcome goals

Predictive Consumer Insights

Exclusive behavioral profiles and in-depth primary data enable one-to-one personalization and forecasting


Integration with your data infrastructure, engagement channels, and workflows

Enterprise Deployment

Cloud-native deployment in your environment of choice