Privacy Policy

Last Updated: 09/28/26

This Privacy Policy is provided by Lirio, Inc. (“Lirio,” “our,” or “we”) to provide you with information about Lirio’s policies regarding the collection, processing, use, storage, and disclosure of information about you when you use our website, (https://www.lirio.com), and its features (the “Site”), when you interact with us through our social media pages, our (but not our clients’) marketing activities (including email campaigns, advertisements, and promotions), offline where we reference this Privacy Policy, and any other activities described in this Privacy Policy. This Privacy Policy also describes the choices you can make about our use of your information.

Please note that this Privacy Policy does not apply to information or data that we may receive from, or collect on behalf of, clients, including any protected health information we may receive as a business associate to entities subject to the Health Insurance Portability and Accountability Act (HIPAA). If you are a customer or patient of one of our clients, you should review the privacy policy, notice of privacy practices and terms of use of that entity for more information about your rights, including any rights you may have under HIPAA. This Privacy Policy also does not apply to information collected from legal entities or businesses (e.g., our clients) or employees or contractors acting on behalf of such entities that we process while providing services to those entities.

We may update or modify this Privacy Policy at any time by posting the amended version, including the effective date of the updated version. We will handle your information in compliance with this Privacy Policy as it was at the time that we collected such information. By using the Site, you agree to the terms of our Terms of Use, this Privacy Policy, and the collection and use of information in accordance with this Privacy Policy. If you do not agree to be bound by this Privacy Policy or any subsequent modifications, you should not access or use our Site or disclose any personal information through our Site. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms of Use.

This Privacy Policy contains the following information, which you can access by scrolling down:

How to Contact Us
Personal Information We Collect About You
Cookies and Similar Technologies
How We May Use Your Information
Sharing Your Information
How We Safeguard Your Information
How Long We Store Your Information
Your Choices Regarding Your Information
Special Notice to Non-U.S. Users Regarding Transfer of Data
Sensitive Personal Information
Policy on Children’s Information
Links to Other Sites

1. HOW TO CONTACT US

If you have any questions or concerns about our use of your Personal Information (defined below) or wish to communicate with our senior security official and senior privacy official, please do not hesitate to contact us through any of the methods below.

Phone: 1-865-243-8000

Email: privacy@lirio.co

2. PERSONAL INFORMATION WE COLLECT ABOUT YOU

When you use our Site or interact with us, we may ask you to provide us with certain information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to you or your household, either on its own or combined with other information that we have or can readily obtain (“Personal Information”).

HOW WE COLLECT INFORMATION

We collect Personal Information from you when you provide it voluntarily and automatically when you use our Site. We may also collect Personal Information from other sources, as described below.

We collect Personal Information from you and any devices (including mobile devices) you use when you use our Site, provide us with information on a web form, or otherwise interact with us. Please remember that any information that is disclosed in public comments, forums, or other areas enabling other users to submit comments becomes public information, is not maintained or treated as confidential, and you should exercise caution when deciding to disclose your Personal Information.

We may also collect Personal Information from your device via cookies or other tracking technologies. For example, the Site uses tracking tools like cookies, pixels, and web beacons to collect usage and browser information. For more information about the trackers that we use, please see the Cookies and Similar Technologies section of this Privacy Policy. Additionally, if you enable location data on your device, this data may be collected based on the location settings on your device.

In the circumstances where we need your consent to collect your Personal Information, we will ask for such consent.

In addition, we also collect Personal Information about you from third parties, including from the following sources:

Service providers (including hosting providers) that provide services to us or help us operate the Site, provide our services, or run our business.
Data service providers, such as information services and data licensors.
Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
Partners, such as marketing partners and event co-sponsors.

INFORMATION WE COLLECT ABOUT YOU

We may collect the following categories of Personal Information from you, depending on your interactions with our Site and the choices you make:

Identifiers, such as your name, email address, postal address, unique personal identifier, Internet Protocol (IP) address, and device identifier.
Geolocation data, such as about your device’s location, which may be inferred from your IP address and your postal address.
Demographic data, such as your age, country, preferred language and other data reflecting your preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
User content that you post to our Site and your interactions with our customer service team and other users.
Usage information, such as the date and time of any information you enter into our Site, your interactions with other users of our Site, what content or features you access, how long you spent on a page or screen, the website you visited before browsing to our website, navigation paths between pages or screens, and whether you have opened our emails or clicked links within them.
Device data, which may include URL information, cookie data, web beacons and other tracking technology information, your IP address, the types of devices you are using to access or connect to our Site, unique device IDs, device attributes, network connection type (e.g., WiFi, 3G, LTE, Bluetooth) and provider, network and device performance, browser type, language, and operating system.
Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails), which we may collect through pixel tags embedded in our emails as further described in the Cookies and Similar Technologies section below.

3. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies, unique identifiers, and similar technologies to collect information over time and across different websites when you use or visit our Site. We or our third-party partners use common tracking tools to collect information about the pages you view, functions of our Site that you access, and the buttons and icons you click.

Cookies. Cookies are small data files that are downloaded onto your computer or mobile device when you use our Site and are unique to your device or account. Cookies make it easier for you to use our Site by saving your preferences so that we can use them to improve your next and subsequent visits to our Site. Cookies help us learn which areas of our Site are useful and which areas need improvement.

Cookies may be either persistent or temporary (also called session) cookies. A persistent cookie retains user preferences for a particular website, app, or service, allows those preferences to be used in future sessions, and remains valid until its set expiration date (unless deleted by the user before the expiration date). A temporary cookie, on the other hand, expires at the end of the user session when the web browser is closed.

We use:

first-party cookies, served directly by us to your computer or mobile device, which we use to recognize your computer or mobile device when it revisits our Site; and
third-party cookies, which are served by service providers or business partners on our Site and can be used by these parties to recognize your computer or mobile device when it visits other websites. Third-party cookies can be used for a variety of purposes, including site analytics, advertising, and social media features.

Browser Web Storage. We may use browser web storage (including via HTML5), also known as locally stored objects, for purposes similar to cookies. Your web browser may provide functionality to clear your browser web storage.

Pixels and Web Beacons. We or third-party partners may use invisible pixels or beacons on our Site or in our emails to count how many users access or use certain pages, features, or content. We may use this information to improve our current offerings, develop new products or services, and target information to you that may be helpful and useful to you based upon your use of our Site.

Session-Replay Technologies. We may use session-replay products and services that employ software code to record users’ interactions with the Site in a manner that allows us to watch replays of those user sessions. The replays may include users’ clicks, mouse movements, and scrolls, during those sessions. These replays help us diagnose usability problems and identify areas for improvement.

4. HOW WE MAY USE YOUR INFORMATION

We will use your information for the purposes of:

providing, maintaining, personalizing, monitoring, and improving our Site and services;
communicating with you about us, the Site, and our services, including by sending service-related announcements, updates, security alerts, and support and administrative messages;
providing customer support and responding to your requests, questions, and feedback;
sending you marketing communications (whether directly or through internet-based advertising) and personalizing these messages based on your needs and interests;
monitoring the usage of our Site;
analyzing and assessing trends and interests;
providing location-based services;
analyzing usage of Site and understanding user activity. For example, we use Google Analytics for this purpose. You can learn about Google Analytics’ currently available opt-outs at https://tools.google.com/dlpage/gaoptout. To review Google Analytics’ privacy policy visit: https://support.google.com/analytics/answer/6004245?hl=en;
detecting, preventing, and addressing technical issues;
maintaining the safety, security, and integrity of our Site and technology assets;
complying with applicable laws, lawful requests, and legal process, such as responding to subpoenas, investigations, or requests from government authorities;
protecting our, your, or others’ rights, privacy, safety, or property (including by making and defending legal claims);
conducting organizational and business planning and standard operations, such as legal and accounting; and
other purposes consistent with reasonable expectations given the nature of our services.

If we need to use your Personal Information for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so or ask for your consent.

We also may create anonymized and aggregated information derived from your Personal Information or your usage of our Site or services, e.g., by stripping out all identifiers from your Personal Information and combining it with similar information from other users. We anonymize and aggregate information for various purposes, including data analysis, improving our Site and services, and advertising, and developing new features and functionality within our services.

We share non-Personal Information with third parties at our discretion. We may share your Personal Information with the following parties:

Software and other service providers we use to manage and process your information or who otherwise need to access Personal Information in order to provide services to us, such as hosting, information technology, customer support, email delivery, and marketing and advertising providers.
Affiliates, subsidiaries, and clients.
Analytics and site management companies, such as Google Analytics, a service provided by Google, Inc., to gather information about how you and other users engage with our Site or services and other websites and permit marketing across websites. For more information about Google Analytics, please visit google.com/policies/privacy/partners.
Third parties with whom we partner, including parties with whom we co-sponsor events or promotions, jointly offer products or services, or whose products or services may be of interest to you.
Professional advisors, such as lawyers, auditors, bankers, and insurers, in the course of the professional services that they render to us.
Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the legal compliance and purposes described above.
Actual or prospective business transferees in the context of actual or prospective business transactions (for example, investments in Lirio or the sale, transfer, or merger of all or part of our business, assets, or shares). We may also disclose your Personal Information to an acquirer, successor, or assignee of Lirio as part of any merger, acquisition, sale of assets, or similar transaction and/or in the event of an insolvency, bankruptcy, or receivership in which Personal Information is transferred to one or more third parties as one of our business assets.
Other third parties with whom you expressly request us to share your Personal Information.

Additionally, we will share your Personal Information with third parties where required by law, where it is necessary in connection with our services or products, or where we have another legitimate interest in doing so (e.g., to protect us, our clients, other third parties or the public).

6. HOW WE SAFEGUARD YOUR INFORMATION

We employ reasonable technical, administrative, and physical safeguards designed to protect the security and integrity of your Personal Information. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security. Any transmission of Personal Information is at your own risk.

7. HOW LONG WE STORE YOUR INFORMATION

We will retain your Personal Information only for as long as is necessary for the legitimate business purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal, accounting, or reporting obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Additionally, we may continue to store your Personal Information contained in our standard backups. We will also retain usage information for internal analysis purposes. Usage information is generally retained for a shorter period of time, except when usage information is used to strengthen the security or to improve the functionality of our Site, services or products, or we are legally obligated to retain usage information for longer periods. To determine the appropriate retention period for Personal Information, we may consider factors such as the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information, and the applicable legal requirements.

8. YOUR CHOICES REGARDING YOUR INFORMATION

Marketing Preferences. You can opt out from receiving future marketing communications from us at any time by using the unsubscribe function in the email you receive from us or by contacting us as set forth under “How to Contact Us” above. Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on a service request or asking you to review a service you have used. If you later opt back into getting marketing communications from us, we will remove your information from our opt-out databases.

Cookies and Similar Technologies. Your options for controlling what information cookies and similar technologies collect about you include:

Cookie Preferences: You can change the cookie settings when you visit our website by visiting here, which allows you to accept, refuse, or manage the settings of all or some cookies. Strictly necessary cookies cannot be disabled.
Browser Settings: Your browser may let you control cookies by adjusting the settings within your internet browser. Instructions for blocking or deleting cookies in browsers may be available in each browser’s privacy or help documentation. However, if you choose to disable cookies, your experience with our Site may be impaired and some features may not work as they were intended.
Mobile Device Settings: If you are using a mobile device, the mobile operating system of your device may provide an option in the device settings to limit ad tracking associated with the device ID that it may share with us. Please reference your mobile operating system’s help center to learn more.
Blocking Images/Pixel Tags: Your browser or device may allow you to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.
Industry Association Opt-Outs: You may opt out of receiving interest-based advertising on websites through members of the Network Advertising Initiative by clicking here or through the Digital Advertising Alliance by clicking here. You may opt out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available here, and selecting your choices. Please note that even if you opt out of cookies or interest-based advertising, you will still see advertisements online, but they may not be relevant to you. Even if you choose to opt out, not all companies that serve online behavioral advertising are included in these opt-out programs, so you may still receive some cookies and tailored advertisements from companies that are not listed.

For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit [www.allaboutcookies.org](https://www.allaboutcookies.org).

Your cookie settings are domain- and browser-specific. If you use a different browser or use a new or different device, you may need to renew your cookie preferences.

Do Not Track. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. However, these features are not yet uniform, so we do not currently respond to such features or signals.

9. SPECIAL NOTICE TO NON-U.S. USERS REGARDING TRANSFER OF DATA

The Site is operated from the U.S. Your information, including Personal Information, may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. You may not have the same rights regarding your Personal Information that you would have interacting with a company in your jurisdiction.

If you are located in a country outside the U.S. and submit Personal Information to us, you consent to the general use and disclosure of such information as provided in this Privacy Policy and to the transfer and/or storage of that information to the U.S. and other countries outside your home country.

10. SENSITIVE PERSONAL INFORMATION

Lirio provides health-related services to various clients and is subject to the requirements of our agreements with those clients regarding the privacy and security of protected health information. For purposes of the Site, we ask that you not send us or disclose to us any sensitive personal information, as this term is defined under applicable data protection and privacy laws (for example, Social Security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometric or genetic characteristics, criminal background, or trade union membership), on or through the Site or otherwise, other than as part of our services to our clients.

If you send or disclose any sensitive personal information to us, you consent to our processing and use of such sensitive personal information in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal information, you must not submit such content to our Site.

11. POLICY ON CHILDREN’S INFORMATION

The Site and our services are not intended for anyone under the age of 13. By using the Site, you represent that you are at least 13 years old. If you do not meet this age requirement, then you must not access or use our Site.

We do not knowingly collect personally identifiable information from anyone under the age of 13, and we do not target the Site to children under the age of 13. If you are a parent or guardian and are aware that your child has provided us with Personal Information, please contact us through one of the methods listed under “How to Contact Us” above. If we become aware that we have collected Personal Information from individuals under the age of 13 without verification of parental consent, we take reasonable steps to remove that information from our servers.

12. LINKS TO OTHER SITES

Our Site contains links to third-party websites. If you click on one of those links, you will be taken to websites we do not control. This Privacy Policy does not apply to the information practices of those third-party websites. You should read the privacy policies of third-party websites carefully. We are not responsible for the content, privacy policies, actions, or security of third-party websites.

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