How to Connect with Patients as Individuals: 10 Behavioral Biases Healthcare Systems Should Know [eBook]
Understanding how cognitive bias influences healthcare behaviors can enable those charged with improving population health to drive positive healthcare behavior change. This ebook provides a quick overview on how cognitive biases hold a key to encouraging healthy behaviors, followed by briefs on ten thoughtfully selected biases. Think of it as a valuable resource for your population health toolkit, designed to help you step even closer to the idea of patients as individuals who want, need, and deserve a more personalized care experience.
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Lirio delivers results by drawing insights from hundreds of behavioral biases and theories. Our Bias Brief series walks through specific biases one by one, each thoughtfully selected from our long list of insights. Read on for a brief rundown on the chosen bias,...
Availability Bias is a mental shortcut that leads people to assume that things they can more easily recall are more likely to occur. As a result, people tend to weigh their judgments toward more recent information.
Dates that stand out as being more meaningful—such as the start of a new week or financial quarter, a birthday, or a holiday— signal the start of a new, distinct time period. These “temporal landmarks” make people more motivated to pursue their goals because specific dates make it easier for them to mentally separate their past imperfections and failures from their future self.
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