Lirio empowers you to orchestrate each person’s unique and evolving healthcare journey using hyper-personalized communications that support health outcomes.

Changing people’s behavior is hard. And when changing behavior is needed to improve health, resistance can have serious consequences.
Understanding why people behave the way they do is the key to removing barriers and supporting people on the pathway to change.
Lirio understands how to influence human behavior. 

The Lirio platform influences each person’s health actions by leveraging behavioral science expertise and adapting to people’s evolving clinical history and social context.

Powered by the world’s first Large Behavior Model for healthcare, it allows you to automate the ways you engage with your population via dynamic, personalized communications that create individualized healthcare experiences.

We call it Precision Nudging®

And whether it’s helping patients or members enroll, engage, or navigate, Lirio helps you close gaps in care and work to ensure every person’s journey is marked by autonomy, empowerment, and improved outcomes.

One-to-One Personalization

We move past standard demographic segmentation to create highly tailored communications that make individuals feel known.

Sustained Engagement

Our platform continuously learns, and our behavioral interventions adapt in real time to help you motivate patients and members to stay engaged with their health and your organization.

Healthier Populations

Lirio helps you reach more people earlier with the right care solutions so you can guide them on their unique, ongoing health journeys, address health equity issues, and close gaps in care.

Lower Total Cost of Care

We automate many of the ongoing touchpoints with your population so you can maintain engagement at scale while strategically allocating limited resources.

How Lirio Moves People

The Power of Large Behavior Models in Healthcare Consumer Engagement

Lirio has developed the world’s first Large Behavior Model (LBM) for healthcare, pioneering the bridge between behavioral science and artificial intelligence (AI) to significantly enhance health outcomes through hyper-personalized recommendations and communications.

Getting Personal: Real-World Application of Reinforcement Learning for Personalization

Watch On-Demand

With rise of generative AI and the popularity of ChatGPT, AI is seemingly on everyone’s mind today. Lirio Distinguished Research Fellow Clayton Webster, PhD joins Chief Evangelist Patrick Hunt to explore a different kind of AI–reinforcement learning–and why it is ideal for personalizing digital content experiences. Join us.

AI Webinar: Are You Asking the Right Questions? What’s Really Possible When Machine Learning Scales

Watch the Webinar

Lirio’s Chief Artificial Intelligence Scientist, Chris Symons, Ph.D., takes you through how Machine Learning (ML) has the potential to drive a behaviorally-responsive intelligence platform that understands your patients beyond standard propensity modeling or predictive analytics.

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Predictions 2023: Policy and Regulatory Impacts on Consumerism in Healthcare

Join Lirio’s Chief Evangelist Patrick Hunt and his guest–Dan Boston, President & CEO of Health Policy Source–as they look ahead to the legislative and regulatory environment for consumerism in healthcare in 2023.

The Great Debate: Are Nudges Effective, and What Are Nudges Anyway?

Join Lirio’s Chief Evangelist Patrick Hunt and his guest–Dr. Michael Hallsworth, Managing Director for the Americas of the Behavioral Insights Team–for a discussion about the effectiveness of nudges in moving people to change behavior.

The Health and Economic Impact of Precision Nudging™

Over the past few months, we’ve explored and explained how no-shows and care deferrals have impacted health systems and debated the effectiveness of nudges on moving people to better health. During this event, our own Dr. Amy Bucher, Lirio’s chief behavioral officer…

To Segmentation and Beyond: Hyper-Personalizing Your Patient Engagement Ecosystem

Watch the Webinar

Chief Behavioral Officer Amy Blucher, Ph.D., joins Patrick Hunt, Lirio’s chief evangelist, to review how Lirio’s Precision Nudging (TM) hyper-personalizes communication through a behavioral intelligence layer, delivering the patient’s next best action to better health and driving improved empanelment and health outcomes.

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The Great Delay: How Deferment Impacts the Entire Consumer Journey of Care

Live Webinar

Join Lirio’s Chief Evangelist Patrick Hunt as he welcomes Ryan Donohue, Strategic Advisor at NRC Health, for an engaging discussion about the impact of deferrals on the patient journey.

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A Matter of Urgency: Using Data and AI to Drive Acquisition and Engagement

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Join Lirio’s Chief Evangelist Patrick Hunt and guest Danny Fell, Senior Strategist at Optum, as they discuss the unification and utilization of data and AI, and how it can drive consumer acquisition and keep current consumers engaged.

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Discover Lirio

Health Systems

Move patients toward relational engagement that supports improved population outcomes.


Move members to engage with benefits that lead to better outcomes and lower costs.

Lirio Again Named a Top Workplace Based on Feedback from Employees

Lirio Again Named a Top Workplace Based on Feedback from Employees

Lirio, which uses artificial intelligence and behavioral science to hyper-personalize healthcare consumer experiences, has been awarded a Top Workplaces 2023 honor by Knoxville Top Workplaces. The company was recognized for the second time it participated in the program, has also received recognition as a national Best Workplace by Inc. Magazine, and received the Pinnacle Award for Best Mid-Sized Company by the Knoxville Chamber.

How It Works

Want to see our process in action? Learn more about our approach that moves people along their unique journeys to better health.