Our Approach
Don’t Just Send Messages. Change Behavior.
Mass messaging doesn’t motivate. But moving beyond communication to personalization can.
Lirio turns intentions into action using a proprietary Large Behavior Model (LBM). The platform analyzes data to understand what motivates or hinders each patient or member, not just groups or averages. This means every person receives the right message, in the right format, at the best time, based on what actually works for them – not just demographic or geographic profiling.
Behavioral Science
Understand Why People Act—and What Moves Them
Improving health outcomes requires more than clinical insight. It requires understanding how people make decisions in their everyday lives – where they live, work, and care for themselves and their families.
Research finds clinical care influences only about 20% of health outcomes. The majority is driven by physical environments, social support, socioeconomic factors – and many other non-clinical variables.
That’s where Lirio comes in. We combine behavioral science and agentic AI to understand the motivations and barriers influencing each individual’s choices. Our platform continuously analyzes behavioral signals to identify what is most likely to motivate action for each person.
At the core of this system is Behavioral Reinforcement Learning (BRL) BRL agents explore thousands of potential engagement strategies, rapidly identifying what works best for each individual and context.
With every interaction, the system learns, adapts, and refines interventions to align with each person’s motivations, barriers, and readiness to act.
The result is Precision Nudging® – personalized engagement that guides patients, members, and consumers toward meaningful, sustained behavior change.
The Model
A Four-Part Framework for Turning Engagement Into Measurable Results
Traditional “tell them what to do” approaches rarely work – even segmented email, SMS messages, and paper mail outreach leaves major engagement gaps. Lirio’s Precision Nudging® uses AI-informed behavioral science to continuously learn, adapt, and create dynamic personalized experiences that move people toward action. Your organization won’t just tell people what to do – you’ll empower them to want to do it.
4X
improvement in patient, member, and consumer engagement versus traditional outreach
STEP 01
Lirio understands each of your patients, members, and consumers in context. We identify their behavioral, emotional, and cognitive barriers and match them with proven behavior change techniques to move them (not people “like them”).
STEP 02
Lirio selects the exact right mix of behavioral interventions for each member and their context – then builds a custom nudge sequence for them.
STEP 03
Once the optimal nudge is selected, Lirio orchestrates deeply motivational outreach with the best message, channel, and timing for each individual.
STEP 04
Each time a patient or member engages, Lirio’s platform gets smarter – learning from best practices across millions of personalized interactions, so each nudge is more effective than the previous one.
Results
Great Today. And Even Better Tomorrow.
Personalized engagement for powerful outcomes
Lirio’s Personalization Engine continuously learns what drives action.
At the population level, it identifies behavioral patterns.
At the segment level, it refines strategies for specific groups.
At the individual level, it personalizes nudges to maximize impact.
Instead of simply automating communication, the engine learns which behavioral techniques motivate each person – and applies them at scale. The result is industry-leading engagement that connects outreach to measurable improvements in adherence, access, and overall health.
avg. engagement rate
effectiveness vs. standard health messages
Who We Serve
A Seamless Fit for Your Ecosystem. Personalized for Every Individual In It.
Health Systems
Improve engagement, close care gaps, and support better outcomes through personalized outreach that moves patients to action.
Health Plans
Activate members with personalized engagement that increases benefit utilization and supports healthier populations.
Pharmaceuticals & Life Sciences
Drive enrollment, therapy adherence, clinical trial participation, and patient support at scale.
Retail Pharmacy
Increase medication adherence, vaccination uptake, and preventive care with personalized engagement that connects digital outreach to real-world pharmacy visits.
Here’s What Behavioral Science-Driven Engagement Can Do For You
Get a firsthand look at how Lirio turns behavioral insight into personalized nudges that drive real action.