New research highlights life sciences’ urgent need for more effective patient engagement
Life sciences teams are under pressure to engage patients more effectively—from trial recruitment through long-term adherence—but new research shows most engagement methods aren’t scalable or built for personalization. Here are the key findings shaping Lirio’s upcoming life sciences market report.
In the news: MM+M | Lirio Named a Top AI Pharma Marketing Tool That Works
MM+M highlights Lirio as a top AI-powered pharma marketing tool, showcasing how Precision Nudging® drives real patient engagement and behavior change.
In the news: MedCity News | Why AI Is Falling Short on Patient Engagement at Hospitals
New research shows why AI investments aren’t translating into better patient engagement—and how N-of-1 personalization could help health systems close the gap.
New Health System Survey Uncovers Misalignment Between Operational Priorities and AI Investment Strategies
Lirio, the first-ever behavioral science and agentic AI platform that empowers people to live their healthiest lives, today released a report based on in-depth surveys with more than 75 executives from U.S. health systems, independent hospitals, and physician groups, showing more than half of healthcare organizations struggle to customize patient outreach content.
New market research shows health systems’ growing interest in behavioral change technology to enhance patient engagement
A new market report highlights that health systems’ biggest challenges include personalizing engagement content (such as text messages and emails) at the patient level, ensuring patients actively engage with outreach efforts, and automating communications to reduce staff burden.