Truth Initiative–the largest public health non-profit entirely focused on inspiring lives free from smoking, vaping, and nicotine–is partnering with Lirio to use our personalization engine and AI-powered behavioral science solutions to increase participation in their EX tobacco cessation program for employees and health plan members. From their blog post:

“We are excited to partner with Lirio to create messaging that breaks through these barriers and showcases how EX Program can create a path to a tobacco-free life,” said Dr. Amanda Graham, Chief of Innovations at Truth Initiative and head of the EX Program.


“The tobacco epidemic remains one of the biggest public health threats facing our communities,” said Marten den Haring, Lirio CEO. “We are proud to partner with the EX Program to improve our nation’s health.”

Read the whole blog post.