Lirio earns a place among industry leaders recognized for exceptional performance and meaningful impact
KNOXVILLE, TN, December 22nd, 2025 – Lirio, the first-ever behavioral science and agentic AI platform that empowers people to live their healthiest lives, is proud to announce its inclusion on the Inc. Best in Business list. Inc.’s annual Best in Business Awards celebrate the exceptional achievements and contributions of companies that have made a profound impact on their industries.
The recognition honors companies that, through exceptional execution, have achieved significant milestones and core business wins, like customer expansion, key product launches, increased market share, and industry-defining accomplishments. Companies from a wide range of industries – such as technology, health care, finance, and retail – have been recognized for their success and their positive influence on the business world.
The full list can be found on Inc.com and in the upcoming winter print edition of Inc. magazine.
“Each Best in Business honoree achieved a breakthrough moment this year. Some unveiled groundbreaking innovations while others launched savvy marketing campaigns or strategically implemented AI in their companies,” says Bonny Ghosh, editorial director at Inc. “No matter what their business win looked like, their projects and initiatives had a sizable impact on their company and even on their industry at large, making them worthy of this honor.”
Inc.’s Best in Business Awards are open to companies of all sizes and types, in all industries and locations. Public, private, nonprofit, subsidiary, U.S.-based, and international companies are all encouraged to apply. Inc. editors and reporters hand-review every application and select Best in Business honorees that, in each of the award categories, have had an outstanding influence on their communities, their industries, the environment, or society as a whole.
Lirio combines agentic AI and behavioral science to understand why patients fail to engage within the healthcare ecosystem, and in response, deploys unique, targeted nudges at scale. Its platform is designed for a broad range of use cases, like facilitating enrollment, re-engaging lapsed or non-compliant patients, addressing gaps in equitable care, and more.
“Lirio is on a mission to empower people all over the world to make better health decisions, and by doing so transform the overall quality, equity, and cost of care,” says Lirio CEO Marten den Haring. “We are thrilled to be included on Inc.’s Best in Business List, which is a testament to Liro’s commercial success enabled by our groundbreaking evidence-based approach to personalizing patient engagement using behavioral science and agentic AI.”
The win comes on the heels of Lirio expanding its reach in healthcare, launching its Precision Nudging® solution, specifically designed for life sciences. This solution was developed to help pharmaceutical and biotechnology companies deliver adaptive, behaviorally informed messaging directly to patients and caregivers across every stage of the treatment journey.
For more information or to see the complete list, please visit inc.com/best-in-business.