Loss Aversion – Lirio Bias Brief
Bias #24: Loss aversion happens because people would rather avoid a loss than gain an equivalent reward. Here’s how you can use it to help your audience…
3-minute read
Bias #24: Loss aversion happens because people would rather avoid a loss than gain an equivalent reward. Here’s how you can use it to help your audience…
3-minute read
In our debut bias brief, we explain how social proof draws its power from uncertainty. See an example of social proof in action and learn some ways you can use it to change behavior.
4-minute read