Lirio | Mar 4, 2019 | Behavioral Science, News
Chandra is highly skilled and respected in behavioral science, having worked tirelessly to expand behavioral research and analysis in both the public and private sectors. Her insight will be invaluable to the evolution of Lirio’s behavioral archetypes and engagement framework.
5-minute read
Patrick Hunt | Feb 18, 2019 | Behavioral Science, Blog, Briefs
Here we examine the tendency to favor members of one’s own group (“us”) over those in other groups (“them”). Ingroup/outgroup bias, # 8 on Lirio’s list, can have a huge impact on behavior—but will it be the impact you intended?
8-minute read
Patrick Hunt | Jan 16, 2019 | Behavioral Science, Blog, Briefs
Omission bias can cause people to make irrational decisions rather than weighing the odds of each outcome. Learn about bias #149 and it’s implications in healthcare and beyond.
4-minute read
Patrick Hunt | Dec 18, 2018 | Behavioral Science, Blog, Briefs
People often say that past behavior is the greatest predictor of future behavior. But why? It has a lot to do with self-perception. Learn how commitment & consistency bias can help change it for the better.
4.5-minute read
Patrick Hunt | Nov 28, 2018 | Behavioral Science, Blog, Briefs
Did you eat too much this Thanksgiving? You can probably put some of the blame on unit bias, #22 on Lirio’s list. Here’s how it can work for you.
3-minute read
Patrick Hunt | Oct 24, 2018 | Behavioral Science, Blog, Briefs
Bias #6: Cognitive fluency is the ease with which our brains process information. It may have helped O.J. Simpson walk. It can also help you communicate better.
4-minute read