The Top 4 takeaways from co-developing outreach around a new healthcare innovation
One of the most exciting opportunities we have at Lirio is to co-develop with our client partners. But academic literature doesn’t always deliver the insights we need to design and develop effective interventions, such as in the case of emerging medical innovations...
What did patients text us when we didn’t ask them to tell us anything?
An in-depth analysis of replies to COVID-19 vaccination outreach reveals thanks, angst — and much more. Vaccination against COVID-19 is associated with reductions in hospitalization and death rates. In fact, COVID-19 vaccination quickly became one of the most pressing...
Using AI to Change Human Behavior: A Promising Infancy
Artificial intelligence (AI) has enormous power to revolutionize the tools available to help people change their health behaviors for the better. AI offers a scalable means to personalize complex interventions. Previously, journeys for patients with multiple health...
The Power of Large Behavior Models in Healthcare Consumer Engagement
AI solutions are on the rise throughout healthcare – and both payers and health systems are aiming to deploy these technologies as a way to help increase meaningful engagement with members and patients. Large language models (LLMs) have contributed greatly to many of...
Lirio and Truth Initiative Partner on Precision Nudging™ Intervention for Tobacco Cessation
Truth Initiative’s EX Program is partnering with Lirio, a behavioral science tech company, to expand its member marketing capabilities. Through this partnership, they’ll harness the power of AI to drive even greater reach of their tobacco cessation program to employees and members.