A healthier life.

Lirio’s Health Solution

As the healthcare industry in the US moves toward a sustainable, value-based system for affordable, accessible, high-quality healthcare, the main stakeholders in this ecosystem—providers, payers, consumers, employers—are looking for ways to better collaborate and build a smart, connected community in which new care delivery models are aided by digital technologies to put members at the center.

Many studies have shown that members who are “activated,” those who have the ability and willingness to engage in their own healthcare, experience better health outcomes and lowered costs between 8 to 21% compared to less activated individuals.

Patient engagement that aims to increase patient activation and promote positive patient behavior can unlock tremendous economic value by:

  • Increasing top-line revenue through better health consumer engagement.
  • Ensuring physical and human resources are performing optimally.
  • Encouraging health consumers to access the right services at the right time by delivering relevant, personalized information.
  • Building trust with your patients by addressing their unique barriers and benefits.

Behavioral Programs

Lirio is investing in the following behavioral programs to boost patient activation:

Increasing mammography utilization to increase early detection of breast cancer.

Increasing women’s wellness exam utilization to positively impact women’s health.

Increasing patient digital engagement by driving patient portal usage to yield higher ROI on EMR investment.

Increasing colonoscopy utilization to increase early detection of colon cancer.

Increasing vaccinations to protect patient health and increase prevention of flu, HPV, etc.

Increasing colonoscopy utilization to increase early detection of colon cancer.

Increasing vaccinations to protect patient health and increase prevention of flu, HPV, etc.

Discovery & Design

Lirio follows a four-step process to generate empirically proven messaging elements for each behavioral program.

 

Research behavioral determinants identified by our model including knowledge, motivations, efficacy, etc.

Test message strategy/behavioral frames to gain further insights.

Use 3B approach to develop the messaging strategy with behavioral frames that amplify benefits/overcome barriers.

Develop behavior-change programs based on findings.

Research behavioral determinants identified by our model including knowledge, motivations, efficacy, etc.

Test message strategy/behavioral frames to gain further insights.

Use 3B approach to develop the messaging strategy with behavioral frames that amplify benefits/overcome barriers.

Develop behavior-change programs based on findings.

Traditional Segmentation

Lirio’s Hyper-Personalization 

Traditional Segmentation

Lirio’s Hyper-Personalization 

Encoding Decision DNA

  • Our behavioral design process provides content that allows us to learn each individual’s behavioral tendencies.
  • Machine learning (ML) learns to correlate success and failure to leverage feedback and improve results over time.

Behavioral Science

We focus on deeply understanding the behavior, barriers, and benefits of a desired action and develop content around that understanding.

Machine Learning

Machine learning helps us select the right barrier/benefit, behavioral strategy, and phrasing. Over time, our system learns and becomes more knowledgeable about an individual’s specific barriers, biases, and the best ways to influence their decisions and drive them to act.

Interested in learning how Lirio can help you?

 

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