Over the past several years, precision medicine has gained attention in the healthcare industry, as more providers are prioritizing individualized treatment plans based on patients’ unique genetic, environmental, and lifestyle factors.
Similar factors exist in moving people to act on those plans, requiring providers to address barriers to treatment adherence and other required self-care activities for optimal health outcomes.
That’s where Precision Nudging comes into play.
Precision Nudging is the application of tailored behavioral science solutions to overcome patient-specific barriers to action at the right time and place for scalable, sustained behavior change. What does this mean?
It means providers can now effectively engage and activate individual patients within a population to optimize care and treatment for everyone. Meeting all patients where they are and helping them overcome individual barriers to engagement and action has been, until now, unavailable.
The new frontier is uniquely tailoring what works to individuals within entire populations. Lirio’s behavior change AI platform has made this a reality.
How Lirio Uses Precision Nudging
Lirio has designed a platform that combines behavioral science and artificial intelligence to apply Precision Nudging across patient and employee populations. It does so by learning what behavioral science solutions will overcome specific barriers to action for specific people.
Here’s how it works:
Behavioral Science Leads the Way
We start by encoding behavioral science expertise into the platform to allow the creation of machine learning models that learn from behavioral science-driven interventions. With this expertise encoded, our behavioral scientists then identify the problem the platform needs to solve.
Lirio then develops behavioral science solutions designed specifically to overcome known and potential barriers to this problem. These behavioral science solutions can take the form of nudges rooted in behavioral economics or techniques rooted in behavioral medicine.
Examples of the former include giving people deadlines, allowing them to have autonomy, or leveraging the power of “free.” Examples of the latter include promoting social norms, favorable attitudes, and self-efficacy. These nudges and techniques are embedded into the text and images used in messages deployed to individuals within target populations.
AI Enables Continuous Learning
After Lirio’s behavioral scientists identify the problem, our AI experts build a learning agent and continuously optimize it to succeed. As the agent learns more, it gets smarter. It can then identify the right behavioral science solution for an individual based on behavioral feedback both from the individual and others with similar behavioral profiles. These profiles are inherently behavioral owing to the fact that the agent is rewarded as it learns to successfully match a person to a behavioral solution.
A behavioral profile is unique to an individual in that the AI agent is built to capture subtle differences among people, but they also encode generalization of knowledge that relates to the factors that are predictive of success or failure of a specific behavioral science solution. In addition to capturing knowledge in the agent itself, these profiles can be pulled out by our behavioral scientists to look for insights that allow us to further improve our solutions. Moreover, these profiles are continuously evolving based on every interaction of the agent, so they automatically begin to reflect changes in our environment over time.
Scaling Behavior Change
Identifying and applying behavioral science solutions that overcome individuals’ barriers to action is key to improving health outcomes, but the real value of Precision Nudging lies in its ability to scale. With the Lirio platform, providers can elicit behavior change from more patients across populations.
The alternative is hiring behavioral scientists — not very scalable — or using automated communication, which is less effective.
For one client, Lirio delivered Precision Nudging to more than 10,000 patients over the course of four months to move them to schedule their annual wellness exams. Our initial findings show a 4x improvement in email engagement, and because of the platform’s autonomous learning, the email content performed better each month.
Continuous learning not only leads to more people making behavior changes, but also allows for sustainable change that improves the long-term health of entire populations.
Precision Nudging™ for Health Systems
The Lirio platform helps providers and health systems use Precision Nudging to move people on their unique journey to better health. We support patient engagement and employee engagement programs aimed at encouraging people to take the right actions for their health and wellbeing.
This means we can work with you to:
- Increase appointment scheduling (and minimize no-shows) for specific visits, such as women’s wellness exams or cancer screenings
- Improve digital engagement through patient portal sign-ups and telehealth adoption
- Drive utilization of employee well-being resources, such as EAP programs
- And much more.
Join Us for a Live Webinar
On Wednesday, October 14, Lirio will host our second webinar on Precision Nudging. Join us for “Optimizing for Change: Why Your AI Isn’t Solving Your Problem,” featuring Chris Symons, Ph.D., Chief Artificial Intelligence Scientist, and Clayton Webster, Ph.D., Distinguished Research Fellow. They will discuss Lirio’s approach to generating scalable and sustained behavior change solutions for all aspects of your organization’s population, and how to move them on their unique journey to better health.
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Want to learn more about how Lirio’s behavioral engagement solution utilizes behavioral science and machine learning to help organizations motivate the people they serve to achieve better outcomes?