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Precision Nudging: The Solution to Scalable Behavior Change

Featuring Chandra Osborn, Ph.D., Susanne Blazek, Ph.D., Nicholas Griffin, Ph.D.

Transformative digital health is well-anticipated but falls short in delivering scalable behavior change. The key to elevating digital health and healthcare more broadly is giving a single consumer a message that overcomes her unique barriers to action at her right time and via her preferred medium.