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Why Behavior Is the Bottleneck in the Promise of Precision Health

Why Behavior Is the Bottleneck in the Promise of Precision Health

Sarah Deedat | Aug 13, 2025 | Artificial Intelligence, Behavioral Science, Blog, Digital Health, Health Equity

Genomics isn’t the be all and end all for success in personalized medicine–health systems and payers need to support behavior change using AI-powered solutions.

Why behavioral science offers payers much-needed ways to meet hard-to-reach members and proactively innovate for EHO4all

Why behavioral science offers payers much-needed ways to meet hard-to-reach members and proactively innovate for EHO4all

Amy Bucher, Ph.D. | Aug 4, 2025 | Artificial Intelligence, Behavioral Science, Blog, Digital Health, Health Equity

CMS is retiring the Health Equity Index (HEI), introduced to incentivize plans to reduce disparities in Medicare Advantage, and proposing the Excellent Health Outcomes for All (EHO4all) reward—offering payers challenges and opportunities.

Why good design is a crucial in any health equity strategy

Why good design is a crucial in any health equity strategy

Amy Bucher, Ph.D. | Oct 29, 2024 | Behavioral Science, Blog, Digital Health, Health Equity

Furniture and clothing are two obvious examples of why a “one-size-fits-all” design approach rarely works. But perhaps the best example is healthcare, where every patient or member has their own conditions and emotions. That’s why designing for health equity is...
Promoting Health Equity in Mammography Adherence: Embracing the Dual Lens of Age and Race

Promoting Health Equity in Mammography Adherence: Embracing the Dual Lens of Age and Race

E. Susanne Blazek, Ph.D. | Sep 7, 2023 | Closing Gaps in Care, Health Equity

During the last two decades, breast cancer rates have been decreasing in the United States (1, 2). Certain risk factors, however, have increased (e.g., older average age at first pregnancy, less breastfeeding, more alcohol consumption, higher rates of overweight, and...
Spring Health Tech Conference Season Observations

Spring Health Tech Conference Season Observations

Patrick Hunt | May 3, 2023 | Artificial Intelligence, Blog, Digital Health, Health Equity

March went out like a lion in the health tech world, with ViVE 2023 in Nashville the last week of the month, and spring conference season continued with HIMSS 2023 in Chicago in April. It was a whirlwind of activity for these dueling conferences, with many of the same...
Lirio and Cone Health Announce Strategic Partnership

Lirio and Cone Health Announce Strategic Partnership

Patrick Hunt | Mar 21, 2023 | Health Equity, News

Partnership aims to improve the patient experience, close gaps in care, and advance health equity Knoxville and Nashville, Tenn. — Lirio, LLC announced a new strategic partnership with Cone Health, a not-for-profit network of health care providers based in Greensboro,...
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Recent Posts

  • Why Behavior Is the Bottleneck in the Promise of Precision Health
  • Why behavioral science offers payers much-needed ways to meet hard-to-reach members and proactively innovate for EHO4all
  • Why every healthcare and life sciences leader should be exploring N-of-1 personalization
  • Making Sense of the Agentic AI Hype
  • The power of threes: Overlap between cognitive behavioral therapy and nudging for behavior change offers trifecta of lessons

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