Microsoft customers worldwide can now discover and deploy Lirio’s AI-driven Precision Nudging® technology through Microsoft Marketplace, accessing trusted solutions that accelerate innovation and business transformation with unified integration across Microsoft products
KNOXVILLE, Tenn. — [October 16, 2025] — Lirio, a behavioral science and agentic AI company delivering hyper-personalized digital health experiences, today announced the availability of its flagship Precision Nudging® solution in the Microsoft Marketplace, the unified online destination for customers to buy trusted cloud solutions, AI apps, and agents to meet their business needs. Lirio customers can now discover and deploy trusted solutions through Microsoft Marketplace, with smooth integration and streamlined management across Microsoft Azure and other Microsoft products.
Lirio’s Precision Nudging® is a proprietary approach to behavior change that identifies the psychological, emotional, and contextual barriers preventing health action and delivers timely, tailored messages to help individuals overcome them. The platform continuously adapts outreach based on real-time data and engagement, avoiding one-size-fits-all communication in favor of highly personal and effective interactions.
“Partnering with Microsoft and being part of the Microsoft Marketplace enables us to scale our mission to empower people to live their healthiest lives,” said Marten den Haring, CEO of Lirio. “By combining the global reach and security of Microsoft Azure with Lirio’s behavioral science and agentic AI platform, we’re enabling healthcare organizations to deliver more personalized and empathetic experiences that drive effective behavior change.”
Lirio is committed to transforming how healthcare organizations engage individuals by delivering intelligent, personalized experiences that drive measurable outcomes. The company’s Precision Nudging® approach stands out by addressing the behavioral and contextual barriers to health decisions, empowering people to take action that improves their well-being. With proven results across diverse populations and clinical use cases, Lirio enables health systems, life sciences, retail health, health plans and digital health to enhance engagement, reduce disparities, and advance their population health strategies, all while ensuring data privacy and compliance in the Azure cloud.
Lirio’s platform provides healthcare organizations with the flexibility and scalability needed to reach millions of individuals with tailored interventions. Through seamless integration with Microsoft Azure and Microsoft Dynamics 365, organizations can deploy Lirio’s AI-driven solutions securely and efficiently, benefiting from Azure’s global infrastructure, performance, and reliability. As organizations seek to personalize outreach without overwhelming internal resources, Lirio delivers an end-to-end solution that adapts in real time, drives cost-effective engagement, and improves health outcomes at scale.
“We’re pleased to welcome Lirio to Microsoft Marketplace,” said Cyril Belikoff, vice president, Microsoft Azure Product Marketing. “Marketplace connects trusted solutions from global partners with customers worldwide, making it easy to find and deploy apps that work seamlessly with Microsoft products.
Microsoft Marketplace is a single destination to find, try, and buy trusted cloud solutions, AI apps, and agents to meet your business objectives. Choose from a growing collection of solutions tailored to your unique needs, available both in Marketplace and directly within Microsoft products.
About Lirio
Lirio is the first-ever behavioral science and agentic AI platform that empowers people to live their healthiest lives through hyper-personalized and empathetic consumer experiences that meaningfully improve outcomes. The company’s proprietary Precision Nudging® Interventions are designed to overcome specific barriers and move people to take action for better health. Lirio has received multiple awards for its excellence in applied artificial intelligence, was named an Inc. Magazine Best Workplace, and is HITRUST® CSF certified, SOC 2 Type II compliant, and NIST certified.
For more information, visit www.lirio.com.