People often say that past behavior is the greatest predictor of future behavior. But why? It has a lot to do with self-perception. Learn how commitment & consistency bias can help change it for the better.
4.5-minute read
Did you eat too much this Thanksgiving? You can probably put some of the blame on unit bias, #22 on Lirio’s list. Here’s how it can work for you.
3-minute read
Bias #6: Cognitive fluency is the ease with which our brains process information. It may have helped O.J. Simpson walk. It can also help you communicate better.
4-minute read
We learned through feedback that there are some simple reasons why a woman might avoid her mammogram. Here are some of the best ways to change her mind.
3.5-minute read
Bias #24: Loss aversion happens because people would rather avoid a loss than gain an equivalent reward. Here’s how you can use it to help your audience…
3-minute read
Lirio captured feedback from women ages 40 and up about why they chose not to schedule a mammogram. The results revealed some unexpected insights.
2.5-minute read