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Why Visuals Drive Behavior: Rethinking Health Communication in a Skim-Scrolling World

Why Visuals Drive Behavior: Rethinking Health Communication in a Skim-Scrolling World

Sarah Deedat and Michael Pancini | Nov 5, 2025 | Behavioral Science, Blog

Words alone aren’t enough to change health behaviors. In today’s visual-first world, Lirio blends behavioral science and design to create images that inform, inspire, and drive healthier choices.

Why Behavior Is the Bottleneck in the Promise of Precision Health

Why Behavior Is the Bottleneck in the Promise of Precision Health

Sarah Deedat | Aug 13, 2025 | Artificial Intelligence, Behavioral Science, Blog, Digital Health, Health Equity

Genomics isn’t the be all and end all for success in personalized medicine–health systems and payers need to support behavior change using AI-powered solutions.

Why behavioral science offers payers much-needed ways to meet hard-to-reach members and proactively innovate for EHO4all

Why behavioral science offers payers much-needed ways to meet hard-to-reach members and proactively innovate for EHO4all

Amy Bucher, Ph.D. | Aug 4, 2025 | Artificial Intelligence, Behavioral Science, Blog, Digital Health, Health Equity

CMS is retiring the Health Equity Index (HEI), introduced to incentivize plans to reduce disparities in Medicare Advantage, and proposing the Excellent Health Outcomes for All (EHO4all) reward—offering payers challenges and opportunities.

Why every healthcare and life sciences leader should be exploring N-of-1 personalization

Why every healthcare and life sciences leader should be exploring N-of-1 personalization

Lirio | Jul 23, 2025 | Artificial Intelligence, Behavioral Science, Blog, Digital Health

View the definitive guide to N-of-1 healthcare personalization for providers, health systems, payers, and life sciences.

Making Sense of the Agentic AI Hype

Making Sense of the Agentic AI Hype

Christopher Symons, Ph.D. | Jun 23, 2025 | Artificial Intelligence, Blog, Digital Health

Agentic forms of AI have been around for decades and the hype around generative AI and Large Language Models (LLMs) is still alive and well, so what is genuinely significant about the sudden rise in the use of agentic AI?

The power of threes: Overlap between cognitive behavioral therapy and nudging for behavior change offers trifecta of lessons

The power of threes: Overlap between cognitive behavioral therapy and nudging for behavior change offers trifecta of lessons

Leah Hecht, PhD | Jun 9, 2025 | Behavioral Science, Blog

Cognitive Behavioral Therapy (CBT) is one of the most well-researched and evidence-based forms of psychotherapy. At the heart of CBT is the idea that our thoughts, feelings, and behaviors are deeply interconnected—each influencing the others in powerful ways.

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