Life sciences teams are under pressure to engage patients more effectively—from trial recruitment through long-term adherence—but new research shows most engagement methods aren’t scalable or built for personalization. Here are the key findings shaping Lirio’s upcoming life sciences market report.
MM+M highlights Lirio as a top AI-powered pharma marketing tool, showcasing how Precision Nudging® drives real patient engagement and behavior change.
New research shows why AI investments aren’t translating into better patient engagement—and how N-of-1 personalization could help health systems close the gap.
As healthcare moves into our homes, convenience alone isn’t enough. While new technologies make testing and treatment possible at home, real impact depends on how well they fit into everyday lives—supporting motivation, routines, and the meaning we attach to home.
A new market report highlights that health systems’ biggest challenges include personalizing engagement content (such as text messages and emails) at the patient level, ensuring patients actively engage with outreach efforts, and automating communications to reduce staff burden.
Words alone aren’t enough to change health behaviors. In today’s visual-first world, Lirio blends behavioral science and design to create images that inform, inspire, and drive healthier choices.