COVID-19 affects everyone, but harmfully affects people with diabetes, which caused many to delay care during the pandemic. Learn about Lirio’s innovative Precision Nudging solution built to help diabetes patients resume care and remain digitally engaged in between appointments.
Learn how health systems can use ingroup/outgroup bias to improve patient engagement and move patients to healthier behaviors.
Availability Bias is a mental shortcut that leads people to assume that things they can more easily recall are more likely to occur. As a result, people tend to weigh their judgments toward more recent information.
Dates that stand out as being more meaningful—such as the start of a new week or financial quarter, a birthday, or a holiday— signal the start of a new, distinct time period. These “temporal landmarks” make people more motivated to pursue their goals because specific dates make it easier for them to mentally separate their past imperfections and failures from their future self.
Here we examine the tendency to favor members of one’s own group (“us”) over those in other groups (“them”). Ingroup/outgroup bias, # 8 on Lirio’s list, can have a huge impact on behavior—but will it be the impact you intended?