A new report from Lirio and insights from company executives details how AI plus behavioral science bridges payer-member divides and helps capture lost ROI.
Personalization has been a paradox for payers. Health plan leaders believe that personalized member outreach is important at every stage of care but are still in search of results. The title of a new report from Lirio suggests the solution. (Re)defining personalization: Unlocking the future of superior member engagement and outcomes highlights the importance of “hyperpersonalization” — an approach designed to deliver hard ROI for health plans and lasting health outcomes for members.