COVID-19 launched an explosion of digital health solutions aimed at making patient care more personalized, convenient, and effective.
Healthcare providers needed these tools to maintain care delivery during the pandemic, and they’ve had a lasting impact. As patients were already adopting more of a consumer mindset before COVID-19, the digital health revolution solidified a fundamental change in patient engagement.
During a recent Fierce Healthcare panel on telehealth, Pat Carroll, M.D., Chief Medical Officer at Hims & Hers, shared that “the patient will no longer be patient” in their expectations and “it’s definitely going to outlast the pandemic.”
For healthcare organizations, the question is: how can you respond to this change quickly, and then make patient-centered care sustainable once the pandemic no longer makes it as urgent?
The Pressure Is On
Payers and providers alike must act fast to meet their patients’ expectations for personalized care and friction-free experiences in order to achieve growth goals.
According to the Accenture COVID-19 Consumer Health Experience Survey 2020, organizations that evolve to meet these new experience needs can expedite financial recovery and capture patients from competitors, potentially increasing revenues by 5-10% pre-COVID levels within 12 months.
This includes offering diverse approaches to engaging patients throughout their care journey – from initial contact and scheduling all the way to treatment and follow-ups. For example, the Accenture survey found that 74% of patients are now likely to use online chat or texting to provide check-in information before their appointment, which means you need the digital tools and infrastructure in place to effectively facilitate these interactions.
Additionally, a survey from PwC’s Health Research Institute reported that consumers continue to be more open to care outside of the traditional doctor’s office, with 85% responding they are “very or somewhat likely” to use DIY care, such as remote monitoring or an at-home strep or flu test, and more than 75% responding they are “very or somewhat likely” to have a clinician visit their home for well visits, chronic care visits, and sick/injury visits. It’s important for healthcare organizations to understand each patient’s preferences and behavioral tendencies so they can use the appropriate communication and care methods.
Behavior Change AI Helps You Keep Patients at the Center
Through the combination of behavioral science and artificial intelligence (AI), Lirio works with healthcare organizations to maintain momentum with patient-centered care and ensure sustainable patient engagement long after the pandemic is over.
Our behavior change AI platform supports these efforts by using Precision NudgingTM to create hyper-personalized messages that move patients to take the next right action on their unique health journeys.
Here are a few steps we take to make that happen:
1. Make Your Patient Data Interoperable
The Lirio platform serves as an intelligence layer between your systems of infrastructure and your systems of engagement. It ensures critical patient data doesn’t get stuck in your EHR, but instead can be used to drive the communications delivered via your engagement tools.
2. Identify Individualized Behaviors
We match your patient data, including social determinants of health (SDOH) with behavioral profiles. These profiles are then matched with behavioral interventions that address the problem you need to solve, such as getting individuals to schedule a cancer screening or a vaccine appointment.
These interventions are deployed by your systems of engagement via hyper-personalized messages designed to overcome cognitive barriers preventing individuals from acting on a health recommendation.
3. Uncover Valuable Insights
Over time, the machine learning agent continuously learns which behavioral interventions work and which ones don’t for each patient. It then refines the messages and deploys them at scale, while also applying those learnings across broader populations.
With this continuous learning and refinement, your organization can identify behavior patterns for different patient groups that can inform the specific care solutions you provide them.
Due to the seismic shift in healthcare delivery during COVID-19, patient engagement strategies and the patient experience will never be the same. Lirio helps you meet patients where they are by understanding the events, circumstances, and behaviors that make up their whole personhood, allowing you to remain tuned into their needs in every interaction. This then sets the tone for a patient-centric culture that is sustainable and beneficial for your long-term growth.
Register for our Next Webinar
On Thursday, May 27 at 1:00 p.m. ET, we’ll host our next webinar: “Boosting COVID-19 Vaccination Rates with Behavioral Science.”
Lirio’s Chief Evangelist, Patrick Hunt, will speak with members of our behavioral design team, including Greg Stielstra, Senior Behavioral Design Director, and Behavioral Designers Sarah Delaney and Ashley West. They’ll discuss insights and opportunities to leverage principles of behavioral science to move people to get vaccinated in light of what’s working now and current events surrounding the pandemic.
Save your spot for this virtual event today.
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