With HIMSS21 right around the corner, he Lirio team is gearing up for the healthcare industry’s biggest event of the year, in an all new digital/in-person hybrid format. This year’s conference will offer perspectives never seen before, as we transition out of a pandemic and into a digitally revolutionized healthcare system.
Lirio will host two days of in-booth sessions during the event, featuring experts from our AI and behavioral science teams, and we look forward to meeting with healthcare executives from around the country to discuss the biggest challenges and opportunities they’re facing.
We expect a few key themes to emerge throughout the week, as we focus our attention on how to “be the change” in healthcare.
1. Keeping Patients Digitally Engaged
According to the Forrester Analytics Consumer Technographics US Healthcare Recontact Surveys 2020 and 2021, the number of U.S. adults who logged into their healthcare provider’s website or portal declined from 37% in 2020 to 32% in 2021. However, 64% of consumers think it’s important their healthcare provider offers an app.
The Top Trends For Healthcare Providers, 2021 Forrester Report calls out these statistics to underscore the importance of understanding how consumers want and need to engage with their healthcare provider to inform a successful digital patient experience strategy. Patients have more options than ever for communicating with providers and receiving health information, and health systems and payers alike must determine which methods work best for each individual.
Lirio supports these efforts with our behavior change AI platform, which combines behavioral science and artificial intelligence to move people on their unique health journey. The platform uses Lirio Precision Nudging™ – the application of behavioral science solutions to overcome patient-specific barriers to action – to deliver hyper-personalized patient communication. It continuously learns which format and language generates the most engagement from each patient, and scales to reach more people.
As a result, you can deliver tailored digital patient experiences that meet individual preferences and drive healthy decisions and actions across patient populations.
2. Building Trusted Patient-Provider Relationships
Another report from Forrester shows that only 58% of consumers said they trusted healthcare providers to guide them through the pandemic. With so many unknowns and rapidly changing information surrounding COVID-19, many people struggled to stay engaged with healthcare organizations, and overall trust has eroded.
The industry now must re-engage patients in order to drive better health outcomes overall and be the positive change that patients need. The Top Trends For Healthcare Providers, 2021 Forrester Report also highlights this and calls for healthcare providers to refine their understanding of their patients so they can drive trust and address apprehensions of real people and not personas.
At Lirio, we recognize the importance of treating the whole person on their journey. This starts with how the healthcare industry communicates with them.
Our platform is infused with behavioral science interventions based on a comprehensive analysis of over 100 barriers and cognitive biases that could prevent patients from engaging with your healthcare organization. We help you recognize the psychological and emotional drivers impacting patients’ health decisions so you can create and deliver communications that move them to take the right actions toward better health.
3. Prioritizing Health Equity and Access
The height of the pandemic shone a spotlight on the impact of racial disparities in healthcare, with COVID-19 deaths among Black Americans being 2x higher than White, non-Hispanic persons, and COVID-19 deaths among Latino Americans being 2.3x higher than White, non-Hispanic persons.
Health equity and access lie at the core of these disparities, and healthcare organizations have made these issues a critical focus of their patient engagement and population health strategies to create real change in 2021, particularly by incorporating social determinants of health (SDOH) in patient care approaches.
The Lirio platform serves as an intelligence layer that connects your systems of record with your systems of engagement, meaning we can bring all relevant patient data, including SDOH, to the forefront and use it to inform your communication and engagement methods. Additionally, the machine learning agent is designed to mitigate bias and assumption, and it tailors behavioral solutions for individual patients. As a result, Lirio can engage hard-to-reach populations at a rate as much as 48% higher than traditional, one-size-fits-all approaches.
Meet Lirio at HIMSS21
If you’d like to learn more about how Lirio can help your healthcare organization respond to these and other patient engagement and communication challenges, we’d love to meet you at HIMSS21. Stop by Booth #4443 to chat with our team, and check out the following in-booth educational sessions hosted by our AI and behavioral science experts:
- The AI You Don’t Have: Scaling Personalized Behavioral Interventions
Tuesday, August 10 | 11:00 a.m., 1:00 p.m., 3:00 p.m. | Chris Symons, Ph.D., Chief Artificial Intelligence Scientist
- Personalization Activates. Behavior Change AI Scales It.
Wednesday, August 11 | 11:00 a.m., 1:00 p.m., 3:00 p.m. | Chandra Osborn, Ph.D., Chief Behavioral Officer and Amy Bucher, Ph.D., Vice President of Behavioral Design
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