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Temporal Landmark Effect – Lirio Bias Brief

Temporal Landmark Effect – Lirio Bias Brief

Patrick Hunt | Mar 13, 2019 | Behavioral Science, Blog, Briefs

Dates that stand out as being more meaningful—such as the start of a new week or financial quarter, a birthday, or a holiday— signal the start of a new, distinct time period. These “temporal landmarks” make people more motivated to pursue their goals because specific dates make it easier for them to mentally separate their past imperfections and failures from their future self.

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