Each customer wants to be seen for the individual they are, which is much more than an account number. And who could blame them? So, how can your utility harness behavioral insights on customers to exceed their expectations at each interaction?
Be they customers, clients, or patients—What makes your audience tick? Fundamental factors, such as worldview thinking styles, deeper emotional drivers, and other psychographic characteristics, help determine how an individual perceives and reacts to every message they receive.