Patrick Hunt | Apr 9, 2019 | Behavioral Science, Blog, Briefs
Availability Bias is a mental shortcut that leads people to assume that things they can more easily recall are more likely to occur. As a result, people tend to weigh their judgments toward more recent information.
Patrick Hunt | Mar 13, 2019 | Behavioral Science, Blog, Briefs
Dates that stand out as being more meaningful—such as the start of a new week or financial quarter, a birthday, or a holiday— signal the start of a new, distinct time period. These “temporal landmarks” make people more motivated to pursue their goals because specific dates make it easier for them to mentally separate their past imperfections and failures from their future self.
Lirio | Mar 4, 2019 | Behavioral Science, News
Chandra is highly skilled and respected in behavioral science, having worked tirelessly to expand behavioral research and analysis in both the public and private sectors. Her insight will be invaluable to the evolution of Lirio’s behavioral archetypes and engagement framework.
Patrick Hunt | Feb 18, 2019 | Behavioral Science, Blog, Briefs
Here we examine the tendency to favor members of one’s own group (“us”) over those in other groups (“them”). Ingroup/outgroup bias, # 8 on Lirio’s list, can have a huge impact on behavior—but will it be the impact you intended?
Patrick Hunt | Jan 16, 2019 | Behavioral Science, Blog, Briefs
Omission bias can cause people to make irrational decisions rather than weighing the odds of each outcome. Learn about bias #149 and it’s implications in healthcare and beyond.