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How to Leverage the Complexities of Memory to Drive Behavior Change

How to Leverage the Complexities of Memory to Drive Behavior Change

Greg Stielstra | Jun 3, 2020 | Podcasts

The Behavior Change Podcast by Lirio explores the various ways humans can leverage behavioral science to personalize our messaging, engage our audience, and drive better behavior at scale. Download the Key Takeaways Subscribe to The Behavior Change Podcast Transcript...
The Surprising Ways Incentives Don’t Work, And the Alternatives That Do

The Surprising Ways Incentives Don’t Work, And the Alternatives That Do

Greg Stielstra | Mar 13, 2020 | Podcasts

On this episode of the Behavior Change podcast, we speak with Sara Dadkhah, Behavioral Researcher at Irrational Labs. Sara discusses the science behind incentives, the difference between intrinsic and extrinsic motivation, and the critical components of an effective behavior change program.

30-minute listen

Inspiring Better Habits: The Science Behind Making Commitments

Inspiring Better Habits: The Science Behind Making Commitments

Greg Stielstra | Jan 29, 2020 | Podcasts

Join us as we discuss the science behind making commitments with Managing Director at Irrational Labs, Evelyn Gosnell. Evelyn explains how lack of awareness of intent, goals, or future obstacles can impede behavior change progress and how to leverage those insights in product and app design.

30-minute listen

Solving From the Outside In: the Art of UX Design

Solving From the Outside In: the Art of UX Design

Greg Stielstra | Jun 11, 2019 | Podcasts

Join us as we discuss UX and UI design with VP and Senior UX Designer at Regions Bank, Mike Rapp. Mike discusses his journey shaping user experiences across various industries, the difference between UX and UI, approaches to UX problem solving, and how it all plays into the art of effective email.

30-minute listen

Availability Bias – Lirio Bias Brief

Availability Bias – Lirio Bias Brief

Greg Stielstra | Apr 9, 2019 | Bias Briefs, Blogs

Availability Bias is a mental shortcut that leads people to assume that things they can more easily recall are more likely to occur. As a result, people tend to weigh their judgments toward more recent information.

3-minute read

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