The Knoxville Chamber is pleased to announce Lirio as the recipient of the Pinnacle Business Award in the Mid-Sized Business Excellence category. Lirio is a behavior change artificial intelligence platform that communicates with patients in a new way. The Mid-Sized Business Excellence Award, sponsored by Workspace Interiors, is given to an East Tennessee company that has scaled their business, shown consistency, and is recognized in their respective business sector.

“Lirio is humbled and honored to be recognized by the Knoxville Chamber as the Pinnacle Award winner for Mid-Sized Business Excellence,” said Patrick Hunt, Lirio’s chief evangelist. “Our traction is attributable to the talent, innovation, and purpose-driven commitment of our team. Knoxville has been a terrific community from which to launch our company’s national footprint.”

Lirio delivers personalized communications to drive health consumers to perform a desired behavior. The communication a consumer receives can be sent through several channels, including but not limited to email, text, and push notifications. The content is designed by Lirio’s behavioral science team that aims to understand all the barriers that prevent a patient from engaging in their care and the right behavioral science solution to address the barriers. Lirio then uses artificial intelligence to personalize the consumer experience and move people along their unique journeys to better health.

“The Knoxville area is home to amazing innovation. It’s important that these advancements aren’t our best- kept secret but instead widely-recognized for the impact they will have on our future,” said Mike Odom, Knoxville Chamber president and CEO. “I am thankful for the contributions being made by companies like Lirio that continue to drive regional economic prosperity.”

The annual Pinnacle Business Awards, presented by UScellular, celebrate regional business excellence, honoring outstanding professionals in nine categories for their contributions to the greater Knoxville economy. Winners are selected by the Knoxville Chamber Board of Directors. Over 100 companies were nominated for 2022 recognition.

“UScellular congratulates this year’s winners and is honored to be part of this vibrant business community. We are proud to directly help local businesses thrive by providing wireless and smart technology, high-speed internet, fleet management and data security to enable their goals. As we reflect on winners of the Pinnacle Business Awards, remember that we are all invested in each other’s success. Stay involved, reach out and collaborate, and make the most of Knoxville’s amazing environment,” said Jenn Simmons, business account manager. “Together, we can continue to drive growth in our region.”


For in-depth video interviews and more information on the 2022 Pinnacle Business Award recipients, visit

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