Collaboration Focused on Enabling Healthcare Providers to Deliver More Personalized Care

KNOXVILLE & NASHVILLE, Tenn.– Lirio, whose Precision Nudging™ solution promotes health through AI-powered behavior change, today announced that it has entered a broad-ranging strategic alliance with NTT DATA, a global leader in business and IT services. Together, they will focus on enabling healthcare providers to empower patients through tailored digital experiences.

Lisa Esch, chief of strategy, innovation, and provider industry solutions for NTT DATA Services

“Healthcare consumers are demanding more personalized, improved care, which we have the technology to do, but first requires focus on the digital patient experience,” said Lisa Esch, chief of strategy, innovation, and provider industry solutions for NTT DATA Services. “The way an organization collects patient data and information is the foundation for personalized care, increasing patient engagement, and improving the provider experience as well as health outcomes. We look forward to working with Lirio to create innovative, data and AI-driven solutions for our clients that will benefit providers as well as the communities they serve.”

“Healthcare organizations are recognizing the value of personalization in activating and empowering patients in their care, which lowers costs, improves outcomes and builds loyalty,” said Marten den Haring, Lirio’s chief executive officer. “Lirio and NTT DATA share a vision for a future in which healthcare is more personalized and meets people where they are. We are proud to work with their passionate team delivering solutions such as Nucleus for Healthcare to accelerate digital transformation initiatives for our clients.”

NTT DATA’s Nucleus for Healthcare is an integrated digital health accelerator that provides a unified patient experience and clinician engagement through personalized communication, consolidated clinical and financial data and predictive analytics.

Den Haring, Chief Growth Officer Cambrey Little, Chief People Officer Emily Moses, and other Lirio leaders are based in Nashville, where NTT DATA has established an innovation and digital delivery center focused on healthcare technology. Nashville is the leading US market for healthcare organizations (HCOs) and health tech companies, creating tremendous potential synergies for the new strategic alliance.


NTT DATA – part of the NTT Group – is a trusted global innovator of IT and business services, headquartered in Tokyo. We help clients transform through consulting, industry, IT modernization and managed services. NTT DATA enables clients to move confidently into the digital future. We are committed to our clients’ long-term success and combine global reach with local expertise to operate in over 50 countries. Visit us at

About Lirio

Lirio’s behavior change AI platform combines behavioral science and artificial intelligence with Precision Nudging™ technology to move as many people as possible along their unique journeys to better health. Like precision medicine’s individualized treatment plans, Precision Nudging™ allows Lirio to apply tailored behavioral interventions to overcome person-specific barriers to action. Interventions are delivered at the right time and place to drive scalable behavior change, effectively engage and activate individuals to make appropriate health decisions and take recommended actions to preserve and improve their health. The company was recently awarded Inc.’s 2021 Best Workplaces and is HITRUST® CSF certified and SOC 2 Type II compliant for information security.  For more information, visit

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Lirio Media Relations Contact:

Patrick Hunt, Chief Evangelist
Lirio, LLC