Everyone is feeling the pressure when it comes to managing healthcare costs, especially large employers.
According to the 2020 Large Employers’ Health Care Strategy and Plan Design Survey by National Business Group on Health, the companies surveyed are predicting 2020 healthcare costs will rise a median of 6% if they don’t make any cost management adjustments, and 5% if they do.
This economic trend has resulted in businesses using a range of employee engagement technology vendors to address employee health needs — from nutrition to fitness to diabetes management to pregnancy care, and many more — in an effort to improve health and drive down costs.
Yet not enough employees take advantage of these resources to justify the employer’s investment. Employers tend to believe it’s because the programs don’t resonate with employees, and they try incentivizing them with gifts and perks to get them to pay attention to the resources.
We think it comes down to something else: how employees make decisions.
What’s the Long-Term Impact of Hyper-Personalization?
For employee engagement programs to work over the long run, employers need to expand their efforts beyond wellness vendor partnerships and incentive plans. The future of healthcare depends on hyper-personalization that gets to the root of individual behaviors and choices.
By taking this approach to improving employee engagement, your company will benefit from:
1. Valuable Employee Data
Ongoing, hyper-personalized communications rooted in behavioral science will allow you to understand your employees on a deeper level with behavior data that can inform your existing benefits programs and your long-term strategy. While these communications utilize pertinent information such as socioeconomic factors, physical environmental conditions, and behavioral and clinical data, population-specific data derived from employee interactions provide insights employers can apply to a myriad of employee experience efforts, such as training and professional development.
2. Higher ROI
Hyper-personalized communications help ensure your point solutions will be put to use by employees who want and need the services, rather than collecting virtual dust on your company intranet. This higher resource utilization translates to a higher return on your employee health technology investment and reduces the need to offer monetary incentives to get your employees on board with programs. Additionally, your employees will save a lot in healthcare costs by taking advantage of preventive care opportunities.
3. Increased Employee Satisfaction and Appreciation
When employees start to use and benefit from the health resources you provide, they’ll feel more engaged with your company. By communicating with them in a hyper-personalized way and delivering data-driven benefits, you’ll show them you care about them not only as your employees, but also as people.
Behavior Change AI Drives Employee Engagement
Lirio helps large employers like you implement hyper-personalized communications to move employees to utilize valuable health resources along their unique health journey.
Our behavior change AI platform includes built-in messages, rooted in behavioral science principles, that are designed to overcome barriers and amplify benefits of certain actions. Through machine learning, Lirio processes reactions, personalizes messages, and iterates on your communications deployment indefinitely. This means you’ll understand your employees better and will be able to communicate with them more effectively, even as you grow.
We provide an alternative to digital navigation vendors that rely heavily on monetary incentives, complex UI and data integrations, and gamification. Instead, we get to the heart of employee benefits: behavior and decision making. Lirio has turnkey activation in just 30 days, so you don’t have to invest your time and resources in another complex system implementation.
Learn More from Lirio
The Lirio team will be at the 2020 Annual Employee Health Care Conference in New York, March 12-13, and San Diego, March 26-27. We’ll be meeting with employer organizations like yours to discuss employee benefits challenges and share about how behavior change AI can help improve employee engagement.
If you’re interested in learning more, fill out our contact form to schedule a meeting at the show.
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