Visual Identity
The Lirio Mark
Displayed on this page are approved versions of the Lirio logo for use as the company trademark. No other form of the mark may be used.
Whenever possible, the full color version of the logo must be used as it is the primary brand identification mark. Other versions are available for circumstances in which the full color version cannot be used.
Full Color
Use whenever possible across all applications (print, web, advertising, TV, etc.).
Reversed White
Use over imagery or colored background when full color logo cannot be used. Ensure enough contrast between logo and background for legibility.
Flat Black
Use only if color reproduction is unavailable.
Reproduce only in black.
Lirio Color Palette
The following colors are in the Lirio palette and are approved for use across brand materials. For questions regarding proper color usage, please consult the brand style guide or reach out to the marketing department.
Lirio Orange
#F06923
Lirio Blue
#0A4150
Lirio Dark Orange
#B9561D
Lirio Bright Orange
#F59105
Logo Sizing & Clear Space
As the primary visual representation of Lirio, the Lirio logo should stand out from surrounding graphic elements. As such, when the Lirio mark is used, it must be framed with a specified minimum area of clear space.
The size and position of the Lirio logo is important to maintaining brand standards. In all circumstances, legibility is the primary concern. When resizing the logo, always adjust it proportionately, taking special care not to distort or stretch it.
The Lirio logo should never appear smaller than 0.75 inches in width.
There are no maximum size restrictions as long as provisions are made for the appropriate amount of clear space.