Precision Nudging^® for Personalized Health and Life Sciences Interventions

Acquisition, recruitment, and enrollment of patients and members

People have more choices than ever before—but there’s also an awareness challenge.

People have more choices than ever before when it comes to where they receive care, how they participate in benefits, or if they’re even aware of potentially life-saving clinical trials. This consumer conundrum–one in which highly digital experiences drive engagement—means that you need to create the kind of experiences that make people feel understood as a person–not simply as a patient or member.  N-of-1 personalized messaging helps solve this challenge. 

Health Systems: Lirio powers interventions that nudge patients to receive preventive care services like well visits and cancer screenings.

Payers: Lirio helps you guide prospective members to enroll in benefits and take advantage of the preventative care services you cover.

Life Sciences: Lirio helps you engage, recruit, and retain patients at all stages as they navigate daily health decisions and often-complex therapies.

Closing Gaps in Care

Part of the shift to value-based care models requires healthcare organizations to resolve the gaps in care that occur when patients don’t follow recommendations for medication adherence, cancer screenings, well visits, and more.

These costly gaps lead to late-stage diagnoses, disease advancement, and increased mortality – particularly among vulnerable populations.

Health Systems: Our interventions focused on behaviors like medication adherence, vaccinations, and screenings help you provide better care to more people earlier to improve your CMS STAR ratings and succeed in a value-based environment.

Payers: Lirio interventions help you match members to primary care providers and preventative measures that lower the overall cost of care and support better HEDIS CAHPS scores.

Life Sciences: When patients overcome barriers — including access challenges, social considerations, and education gaps — to adhere to the treatments recommended for them, the entire ecosystem wins.

Care Transitions

Each person’s health journey involves transitions that healthcare organizations must manage with a scalable yet personalized approach to reduce readmissions, maintain loyalty and adherence, and keep costs low.

With Lirio’s Precision Nudging interventions, you can successfully smooth the journey between patient and member phases of care by nudging them to engage in healthy behaviors consistently.

Health Systems: Deliver interventions that nudge people to follow treatment plans so they realize improved health and move to the next care setting on their journey.

Payers: Support members with interventions that nudge them to take advantage of programs and benefits that help them effectively manage their health and prepare for the next phase of care.

Life Sciences: For patients referred to or in a clinical trial, or taking medication, it can feel like there’s a disconnect between their physicians and those developing treatment plans. Nudging connects the dots for medication self-management, timely follow-ups, and patient education.

Patient + Member Satisfaction & Loyalty

Well-designed, digitized, and personalized healthcare experiences are no longer optional–they’re table stakes.

Lirio helps you create these experiences with behavioral interventions that make individuals feel known and connected to your organization.

Health Systems: Leverage Lirio’s interventions to develop seamless digital experiences that give your patients agency and inspire brand loyalty.

Payers: Nudge your members with interventions focused on empanelment and virtual care utilization, creating streamlined benefits experiences.

Life Sciences: Messages that resonate at an emotional and cognitive level build trust, accelerate adoption, and sustain engagement.