Amy Bucher, Ph.D.
Chief Behavioral Officer
“There has never been a person who could straighten others by bending themselves.”
– Mencius
Amy literally wrote the book on designing for behavior change. She is in demand as an authoritative voice on behavior change for better health, and is a frequent speaker at healthcare, behavior change, and user experience events where she talks about motivation, engagement, and product design. Amy heads Lirio’s behavioral research and design initiatives, and leads a team of behavioral scientists and designers with diverse backgrounds and interests to deliver solutions that drive better health outcomes.
Fun Facts
Favorite artist: My favorite musical artist is R.E.M., but the artistic medium I enjoy the most is writing. I love a good novel and especially a thriller or mystery.
Favorite thing as a child: Related to the above, reading! I learned how to read before I started kindergarten and used to tote books to school so I could sneak chapters. I have special nostalgia for Ramona and the Baby-Sitters Club.
Special Hobbies/Interests: I’m not going to say reading again! I love to cook and bake, and my husband and I are enthusiastic world travelers.
Location: Boston, MA
Other fun facts: Despite being allergic to cats, I have three: Mac, Charlie, and Jackie Daytona.
Extra Credit
- PhD in Organizational Psychology
- MA in Organizational Psychology