Amy Bucher, Ph.D.

Chief Behavioral Officer

There has never been a person who could straighten others by bending themselves.

Amy literally wrote the book on designing for behavior change. She is in demand as an authoritative voice on behavior change for better health, and is a frequent speaker at healthcare, behavior change, and user experience events where she talks about motivation, engagement, and product design. Amy heads Lirio’s behavioral research and design initiatives, and leads a team of behavioral scientists and designers with diverse backgrounds and interests to deliver solutions that drive better health outcomes.



Fun Facts

Favorite artist: My favorite musical artist is R.E.M., but the artistic medium I enjoy the most is writing. I love a good novel and especially a thriller or mystery.

Favorite thing as a child: Related to the above, reading! I learned how to read before I started kindergarten and used to tote books to school so I could sneak chapters. I have special nostalgia for Ramona and the Baby-Sitters Club.

Special Hobbies/Interests: I’m not going to say reading again! I love to cook and bake, and my husband and I are enthusiastic world travelers.

Location: Boston, MA

Other fun facts: Despite being allergic to cats, I have three: Mac, Charlie, and Jackie Daytona.

Extra Credit

  • PhD in Organizational Psychology
  • MA in Organizational Psychology