Fewer patients, preventative screenings, and primary care visits. Lower revenues. Worsening population health outcomes. The healthcare industry is facing serious challenges to its business model as consumer behavior shifts to other ways to meet their healthcare needs or a complete failure to seek care until conditions become acute. The need to meet consumers where they are and engage with them on their terms has never been more urgent.
Join Lirio Chief Evangelist Patrick Hunt and his special guest—Danny Fell, veteran healthcare marketing and strategy leader and currently a Senior Strategist at Optum—for an engaging discussion about:
Questions and comments from our audience are highly encouraged! See you soon.
Danny Fell has over 30 years of healthcare marketing experience working with some of the largest healthcare brands in the country. Nationally recognized for his writing and speaking on topics ranging from healthcare ratings and rankings to e-health strategies, Danny has served on the boards of the Society for Healthcare Strategy and Market Development and eHealthcare Strategy and Trends. He received the John A. Eudes Vision & Excellence Award for his work in digital healthcare marketing.
Managing diabetes and the related co-morbidities requires consistent physician care to monitor key factors like A1C and ensure proper medications are available to the patient. One of the largest health systems in the US partnered with Lirio to co-develop a Precision Nudging™ solution utilizing hyper-personalized patient communications for people with diabetes.
Behavioral interventions targeting vaccine adoption, which we designed for a Louisiana health system, have implications for any behavioral intervention aimed at improving and sustaining health behaviors. I recently had the opportunity to share the lessons we learned at a meeting of the Virginia chapter of HIMSS.
That the combined talents of behavioral scientists, public health professionals, medicine, and more are required to combat the COVID-19 pandemic. With evidence-driven insights and the application of scalable personalization technology like Precision Nudging™, we at Lirio are ready to do our part.
The pace of true digital transformation is accelerating in healthcare, designed to provide a personalized experience for consumers, at scale. Navigating these new healthcare ecosystems can be challenging for healthcare organizations — especially when it comes to successfully engaging patients in their care and improving outcomes.