A Matter of Urgency: Using Data and AI to Drive Acquisition and Engagement
Fewer patients, preventative screenings, and primary care visits. Lower revenues. Worsening population health outcomes. The healthcare industry is facing serious challenges to its business model as consumer behavior shifts to other ways to meet their healthcare needs or a complete failure to seek care until conditions become acute. The need to meet consumers where they are and engage with them on their terms has never been more urgent.
Join Lirio Chief Evangelist Patrick Hunt and his special guest—Danny Fell, veteran healthcare marketing and strategy leader and currently a Senior Strategist at Optum—for an engaging discussion about:
- Recent research and insights on consumer trends in healthcare engagement and how to capitalize on current attitudes, opinions, perceptions, and behaviors to drive consumer acquisition and meaningful engagement.
- An understanding of what data best informs engagement strategies, and how to design a data infrastructure that can be leveraged for behavioral insights and consumer engagement with privacy and agency in mind.
- Training and using artificial intelligence agents to identify the best opportunities for re-engaging unengaged populations, personalize the consumer journey, recapture lost revenue, close gaps in care, and improve population health outcomes.
Questions and comments from our audience are highly encouraged! See you soon.
About Danny Fell
Danny Fell has over 30 years of healthcare marketing experience working with some of the largest healthcare brands in the country. Nationally recognized for his writing and speaking on topics ranging from healthcare ratings and rankings to e-health strategies, Danny has served on the boards of the Society for Healthcare Strategy and Market Development and eHealthcare Strategy and Trends. He received the John A. Eudes Vision & Excellence Award for his work in digital healthcare marketing.
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