Regional Sales Director

Lirio applies the psychology of human behavior and the power of advanced machine learning to help healthcare and energy enterprises drive individuals toward positive behavior change at scale. Lirio delivers mass personalization by harnessing behavioral intelligence to surface the right message to the right person to drive the right action at the right time.  

Regional Sales Directors play a vital role in building Lirio’s market traction within Lirio’s target market of large health systems, provider sponsored health plans, and enterprise employers. This position can be located remotely and reports to the Chief Revenue Officer. The Regional Sales Director will be responsible for achieving sales revenue goals, building a world-class brand in-market, and partnering with internal departments to create distinctly amazing experiences for Lirio’s prospects, clients, and partners. 


  • Lead a Sales Process That Results in a Commitment to Purchase the Lirio Offerings 
  • Seek Participation in Lirio Campaigns & Lobbying Efforts That Advance Lirio Interests (e.g., sharing of data from key partners) 
  • Coordinate With Sales Team When RSD Support is Needed With Traditional Sales Accounts 
  • Partner With Colleagues in Business Development to Advance Strategic Goals 
  • Build Coalitions of Stakeholders & Coordinate a “Call to Action” 
  • Document & Communicate Feedback From the Field 
  • Balance a Proactive, Passionate Style With Sensitivity to Delicate Partnership Development 
  • Maintain & Update Information in SFDC 
  • Act as a True Team Player, Recognizing That RSD’s Must Interface With Multiple Groups Within Lirio  



  • 5+ Years’ Experience in Sales and/or Partnership Development 
  • Successful Sales History & Consistent 100% Quota Attainment for Past 3+ Years With Health Systems, Health Plans, and/or Large Employers 
  • Moderate Travel Required 
  • BA or BS Required 
  • SFDC Experience Preferred 
  • Experience in Healthcare, HR / Benefits Preferred 
  • Experience Building Partnerships That Enable Significant Revenue Generation, and/or Experience Leading Sales With Multi-Million-Dollar Contract Values 
  • Fluency in Relationship-Building, Particularly With Key Decision-Makers 
  • Ability to Adapt/Modulate Style According to Different Settings 
  • Excellent Poise & Presentation Skills 
  • Experience With Large, Complex Business Partnerships  

Additional Details

Location: Knoxville, TN


Lirio offers salaries and benefits that compete with the largest cities and tech companies, yet our mid-sized home city of Knoxville, Tennessee has a cost of living below the national average. Our company culture is driven by our employees, people who are committed to delivering results and who truly believe “we get there together.” Here, each person has opportunities to impact decisions, benefits, direction, and company culture. We offer many possibilities to grow and learn individually and collectively. 

To apply, please send your resume and LinkedIn URL to and specify the position for which you are applying in the subject line.