Email Deliverability Specialist

Lirio applies the psychology of human behavior and the power of advanced machine learning to help healthcare and energy enterprises drive individuals toward positive behavior change at scale. Lirio delivers mass personalization by harnessing behavioral intelligence to surface the right message to the right person to drive the right action at the right time. 

As an Email Deliverability Specialist, you will lead our efforts to ensure optimal email deliverability and in-box placement for our clients’ email sends. You’ll work with the Customer Ops Squad to provide reporting, best practices, and recommendations to improve email programs and get the most out of message delivery. You’ll partner with the Customer Ops, Analytics, Platform, Behavior Change, and Foundation squads to develop and integrate strategies that improve both our clients and our team’s outcomes.

Responsibilities

  • Conduct in-depth investigations, reviews, and audits into email sending practices and provide actionable insights to improve deliverability.
  • Engage with customer onboarding to review new client’s email programs and deliverability as well as monitor and adjust ramp up plans to enable a high-quality customer onboarding experience that is engaged and efficient.
  • Use tools to establish enterprise level deliverability reporting and provide recommendations on additional tools to improve monitoring.
  • Monitor delivery metrics and create plans to improve inbox placement and IP reputation.
  • Reactively troubleshoot client specific deliverability issues for rapid resolution; including blacklists, spam traps, and issues with ISPs.
  • Provide in-depth analysis of performance quality measurements to ensure customer programs are continuously improving.
  • Provide thought leadership around email (and other messaging mediums) via writing blogs, articles, and whitepapers.
  • Establish direct relationships with ISPs to keep up with industry updates and mitigate deliverability issues.
  • Work with technical departments to ensure optimal deliverability of messages.
  • The ideal candidate will be an expert in monitoring and alerting on inbox thresholds and have in-depth knowledge of ISP’s.
  • Provides strategic guidance and recommendations on improving email deliverability and recipient engagement, improving program performance, and practices.
  • Ensure inbox deliverability for various types of messages, including transactional messages, promotional messages, and notifications.
  • Monitor delivery, inbox placement, engagement metrics, create plans to improve inbox placement, and IP reputation.
  • Be proactive in gaining knowledge of new industry trends, emerging technology, ISP treatment of commercial email, industry groups, and recipient behavior.
  • Conduct in-depth investigations, reviews, and audits into email sending practices and provide actionable insights to improve deliverability.
  • Provide recommendations on additional tools to improve monitoring.
  • Reactively troubleshoot deliverability issues for rapid resolution; including blacklists, spam traps, content blocks, and issues with ISPs.
  • Monitor and improve the reputation of our sending infrastructure.
  • Intimate knowledge of reputation management strategy and KPIs.
  • Setup daily, weekly, and executive level reports that track deliverability KPIs (inbox %, bounces, spam complaints, open rates, etc.).
  • Help launch new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance.
  • Optimize lifecycle programs through testing of subject lines, call-to-actions, copy, content, and templates.
  • Monitor and report on email performance and deliverability, leading to the continuous improvement of user experience and overall ROI.

Qualifications

  • Experience of at least 2 years with tools and concepts such as Email Deliverability, CAN-SPAM, Email on Acid, Litmus, Return Path, Spamhaus, M3AAWG, 250OK, and SNDS.
  • Excellent interpersonal communication, presentation, and collaboration skills with the ability to work independently or in a team environment.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Strong attention to detail and accuracy.
  • Must be able to prioritize daily, weekly, and monthly tasks and possess a ‘sense of urgency’.
  • Experience managing email lists with millions of subscribers.
  • Understanding of data driven marketing and ability to synthesize data into insights and insights into actionable programs.
  • Bachelor’s degree or substantial email marketing experience is required.
  • Understanding of responsive design, dynamic content, and email personalization; Movable Ink experience a plus.
  • Intermediate experience with HTML and Google Analytics.
  • A/B & multivariate testing experience a plus.

Benefits

Lirio offers salaries and benefits that compete with the largest cities and tech companies, yet our mid-sized home city of Knoxville, Tennessee has a cost of living below the national average. Our company culture is driven by our employees, people who are committed to delivering results and who truly believe “we get there together.” Here, each person has opportunities to impact decisions, benefits, direction, and company culture. We offer many possibilities to grow and learn individually and collectively.

To apply, please send your resume and LinkedIn URL to talent@lirio.co and specify the position for which you are applying in the subject line.