Availability Bias – Lirio Bias Brief
Availability Bias is a mental shortcut that leads people to assume that things they can more easily recall are more likely to occur. As a result, people tend to weigh their judgments toward more recent information.
3-minute read
Temporal Landmark Effect – Lirio Bias Brief
Dates that stand out as being more meaningful—such as the start of a new week or financial quarter, a birthday, or a holiday— signal the start of a new, distinct time period. These “temporal landmarks” make people more motivated to pursue their goals because specific dates make it easier for them to mentally separate their past imperfections and failures from their future self.
4-minute read
Ingroup/Outgroup Bias – Lirio Bias Brief
Here we examine the tendency to favor members of one’s own group (“us”) over those in other groups (“them”). Ingroup/outgroup bias, # 8 on Lirio’s list, can have a huge impact on behavior—but will it be the impact you intended?
8-minute read
Omission Bias – Lirio Bias Brief
Omission bias can cause people to make irrational decisions rather than weighing the odds of each outcome. Learn about bias #149 and it’s implications in healthcare and beyond.
4-minute read
Commitment & Consistency – Lirio Bias Brief
People often say that past behavior is the greatest predictor of future behavior. But why? It has a lot to do with self-perception. Learn how commitment & consistency bias can help change it for the better.
4.5-minute read
Unit Bias – Lirio Bias Brief
Did you eat too much this Thanksgiving? You can probably put some of the blame on unit bias, #22 on Lirio’s list. Here’s how it can work for you.
3-minute read
Impostor Syndrome – Lirio Bias Brief
Halloween is not the only time of year most people wear masks. Learn about bias #176: Impostor Syndrome. Have no fear—Lirio is here to help!
4-minute read
Cognitive Fluency – Lirio Bias Brief
Bias #6: Cognitive fluency is the ease with which our brains process information. It may have helped O.J. Simpson walk. It can also help you communicate better.
4-minute read
Loss Aversion – Lirio Bias Brief
Bias #24: Loss aversion happens because people would rather avoid a loss than gain an equivalent reward. Here’s how you can use it to help your audience…
3-minute read
Social Proof – Lirio Bias Brief
In our debut bias brief, we explain how social proof draws its power from uncertainty. See an example of social proof in action and learn some ways you can use it to change behavior.
4-minute read