Market Report

Health leaders share perspectives on future of AI, enhancing member trust

Despite a broad – and growing – recognition that artificial intelligence plays a monumental role in enhancing member experiences and trust, health plan decision makers believe that their organizations’ strategic plans prioritize organizational efficiency over member engagement.  

In Lirio’s market report, you’ll learn about how:

• 100% of health plan leaders say incorporating personalization into member outreach is important across all steps of the member journey, including preventative care through chronic care clinical communications.  
• Less than half of health plan leaders say their current solutions empower users to design personalized outreach “well.”
• How health plan leaders report that above technology challenges, risk level, and age, members who lack trust in their health plan or health system are the most challenging to engage.