Video Podcast: Why Member Engagement Keeps Falling Short
Healthcare organizations invest heavily in member engagement, yet participation rates, care gap closure, and clinical outcomes often continue to fall short. Join Lirio’s Chief Behavioral Officer Amy Bucher, PhD, and Lirio Advisory Board Member and Press Ganey Senior Principal of Integrated Health Plan and Healthcare Consulting, Paul N. Long, for a candid conversation on why traditional engagement strategies fail—and what plans can do differently.
In this video podcast, Amy and Paul explore the challenges driving poor engagement: fragmented data and broken handoffs between payers and providers, and “one-size-fits-all” outreach that overlooks the barriers preventing members from taking action.
Whether you’re focused on improving Star Ratings, closing gaps in care, reducing outreach costs, or strengthening member retention, you’ll leave with practical insights and real-world examples of how leading organizations are transforming engagement into meaningful action and measurable ROI.
Key Takeaways
- Identify the hidden friction points and data gaps that undermine member engagement.
- Learn how AI-driven Precision Nudging® personalizes outreach based on individual behavioral barriers.
- Understand why traditional engagement campaigns fail to drive action—and what works instead.
- Explore real-world results, including improved clinical outcomes and up to 7.5x ROI.
- Gain insights into evolving CMS Star Ratings and regulatory changes shaping engagement strategies.
- Discover actionable approaches to increase care gap closure, member retention, and patient satisfaction.
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