Lirio Announces Launch of Lirio Health and Strategic Alliance with Rochester Regional Health

Lirio engages patients on their terms to drive behavioral change and improve health.

KNOXVILLE, TN, June 11, 2018

Lirio, the leading communication technology company in behavioral science, is pleased to announce the launch of Lirio Health, a new healthcare solution focused on changing patient behavior to improve health. The artificial intelligence (AI)-driven communication platform is designed to drive sustained behavioral change and better health by delivering the right message to the right patient at the right time to inspire action. Lirio has entered a strategic alliance with Rochester Regional Health to optimize communication between healthcare organizations and the patients they serve.

“Healthcare is full of opportunities for Lirio to apply our behavioral approach to positively impact people’s lives,” said Mike West, CEO of Lirio. “Based on the success of our initiatives in the financial and energy sectors, we are confident that, together with Rochester Regional Health, we can drive better outcomes in people’s lives and add value to the healthcare industry.”

Healthcare organizations have invested heavily in electronic medical records technology to improve clinical quality of care. Leveraging this substantial clinical and actuarial data to generate insights on behavioral factors that drive sustained habit change is something new for the healthcare industry. Scalable, individualized communication can help healthcare organizations improve outcomes, and ultimately, improve the health and wellness of the communities they serve. Lirio’s proven track record of applying AI and machine learning to large data sets to inform communications with patients to create behavioral change and inspire action is a logical fit for the healthcare industry.

In partnership with Rochester Regional Health, Lirio Health is breaking new ground in the healthcare industry by channeling AI, machine learning, and behavioral science to create scalable, individualized communication that can improve healthcare outcomes through behavioral change.

“Partnering with Lirio, Rochester Regional Health continues to lead the way in finding innovative ways to help people live better, healthier lives.,” said John Foley, Chief Strategy Officer, Rochester Regional Health. “Rochester Regional Health and Lirio are well positioned to harness machine learning and AI to help empower people to be full partners not only in their healthcare but in their well care.”

To learn more about Lirio Health, please visit

About Lirio

Lirio is a communication and technology company that uses an industry-specific approach to help its clients be more relevant and drive change among their audience. To achieve ultimate relevance and effectiveness at scale, Lirio products use concepts of behavioral economics to segment and communicate with each audience on a highly personalized level. Lirio’s technology delivers the Best Next Action to cut through the noise and deliver results by optimizing individualized communications at scale.

For more information, please visit:

About Rochester Regional Health

Rochester Regional Health is an integrated health services organization serving the people of Western New York, the Finger Lakes, and beyond. The system includes five hospitals; primary and specialty practices, rehabilitation centers, ambulatory campuses, and immediate care facilities; innovative senior services, facilities, and independent housing; a wide range of behavioral health services; and ACM Medical Laboratory, a global leader in patient and clinical trials. Rochester Regional Health is the region’s second largest employer. Learn more at


Lirio Contact:
Kenny Bailey

Rochester Regional Health Contact:
Melissa Sears

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