On the next episode of the, Lirio host Greg Stielstra will share behavioral factors employers should consider when developing communications to elicit employee response during COVID-19.
About Our Host
is Senior Director of Behavioral Design at Lirio, where he leads behavioral science teams to create personalized behavior change programs health systems and employers can deploy at scale. He is a behavior change expert and published author with more than 25 years of experience in marketing and engagement.
Bias Brief: Curiosity Bias
Greg will kick off the episode with a bias brief on curiosity bias. According to psychologist George Lowenstein of Carnegie Mellon University, curiosity arises when attention becomes focused on an information gap. Messengers can generate curiosity by providing some information on the subject, calling attention to missing information, or by narrowing the gaps. Read the full bias brief to learn more.
At Lirio, we’ve been working with large employers during the COVID-19 crisis to deliver effective employee communications surrounding the virus and its impact on workplace health. As this continues to be a pressing need, Greg decided to dive deeper into the behavioral factors that affect the way your employees react to and interact with your messages.
Here are a few behavioral science areas that will be addressed in the episode:
- Decision making: There are two different mechanisms used for decision making: System 1 and System 2. Influencing System 1 requires altering context, while influencing System 2 requires providing more information.
- Salience: This determines what information will most likely grab someone’s attention and have the greatest influence on their perception. Size, position, and context all should be considered when structuring your messages by salience.
- Status quo bias: People with this bias have a strong preference for the way things are and often fear change. Try to ease these concerns by connecting the new to the familiar. For example, instead of using the term “telehealth,” you can say “travel-free doctor’s visits.”
- Mere exposure effect: This is a psychological phenomenon by which people tend to develop a preference based on familiarity. Use this to show employees images of the interface and images that represent the interaction they can expect.
- Social proof: People tend to assume others know something they don’t know and will copy others’ behavior in uncertain times. Make the desired behavior visible so it can be copied by your employees.
Check back for “Understanding Human Behavior: The Key to Effective Employee Communication” on the Behavior Change Podcast to hear the full discussion.
And, learn more about how to communicate effectively with employees during COVID-19 by checking out our recent blog post on the topic.
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