Patrick Hunt

Patrick has over 30 years’ experience consulting for early stage and emerging startups, nonprofit organizations, government agencies, and Fortune 1000 companies. Along with his background in digital product development and behavioral economics, Patrick is a leader in marketing automation, user research, information architecture, interactive design, and more.
Articles by phunt

Temporal Landmark Effect – Lirio Bias Brief

Dates that stand out as being more meaningful—such as the start of a new week or financial quarter, a birthday, or a holiday— signal the start of a new, distinct time period. These “temporal landmarks” make people more motivated to pursue their goals because specific dates make it easier for them to mentally separate their past imperfections and failures from their future self.

4-minute read