Bias #24: Loss aversion happens because people would rather avoid a loss than gain an equivalent reward. Here’s how you can use it to help your audience…
3-minute read
by Patrick Hunt | 17 Oct 2018 | Behavioral Science, Blog, Briefs
Bias #24: Loss aversion happens because people would rather avoid a loss than gain an equivalent reward. Here’s how you can use it to help your audience…
3-minute read
by Patrick Hunt | 10 Oct 2018 | Behavioral Science, Blog, Briefs
In our debut bias brief, we explain how social proof draws its power from uncertainty. See an example of social proof in action and learn some ways you can use it to change behavior.
4-minute read