People often say that past behavior is the greatest predictor of future behavior. But why? It has a lot to do with self-perception. Learn how commitment & consistency bias can help change it for the better.
4.5-minute read
Articles by phunt
Unit Bias – Lirio Bias Brief
Did you eat too much this Thanksgiving? You can probably put some of the blame on unit bias, #22 on Lirio’s list. Here’s how it can work for you.
3-minute read
Impostor Syndrome – Lirio Bias Brief
Halloween is not the only time of year most people wear masks. Learn about bias #176: Impostor Syndrome. Have no fear—Lirio is here to help!
4-minute read
Cognitive Fluency – Lirio Bias Brief
Bias #6: Cognitive fluency is the ease with which our brains process information. It may have helped O.J. Simpson walk. It can also help you communicate better.
4-minute read
Loss Aversion – Lirio Bias Brief
Bias #24: Loss aversion happens because people would rather avoid a loss than gain an equivalent reward. Here’s how you can use it to help your audience…
3-minute read