Greg Stielstra

Greg Stielstra is Senior Behavioral Design Director. He’s spent 27 years applying behavioral science to solving marketing and engagement challenges in several industries, but especially healthcare. He’s written a couple of books on marketing, spoken on behavioral science at TEDx, SXSW, and the Forbes CMO Summit, studied behavioral science under Robert Cialdini and Dan Ariely and taught principles of marketing at Vanderbilt.
Articles by Greg Stielstra
On the Behavior Change Podcast: The Power of Memory

On the Behavior Change Podcast: The Power of Memory

Next week on the Behavior Change Podcast, we’ll speak with Matt Johnson and Prince Ghuman of Hult International Business School about how memory can be used to drive behavior change. About Our Guests Matt Johnson, Ph.D., is a Professor of Consumer Neuroscience and...

Curiosity – Lirio Bias Brief

Curiosity – Lirio Bias Brief

Lirio delivers results by drawing insights from hundreds of behavioral biases and theories. Our Bias Brief series walks through specific biases one by one, each thoughtfully selected from our long list of insights. Read on for a brief rundown on the chosen bias,...

On the Behavior Change Podcast: All About Incentives

On the Behavior Change Podcast: All About Incentives

This week on the Behavior Change Podcast, Lirio host Greg Stielstra speaks with Sara Dadkhah, Behavioral Researcher at Irrational Labs about the two types of incentives, intrinsic and extrinsic, and common misconceptions about what works and doesn’t work when it comes...