Chandra is highly skilled and respected in behavioral science, having worked tirelessly to expand behavioral research and analysis in both the public and private sectors. Her insight will be invaluable to the evolution of Lirio’s behavioral archetypes and engagement framework.
Here we examine the tendency to favor members of one’s own group (“us”) over those in other groups (“them”). Ingroup/outgroup bias, # 8 on Lirio’s list, can have a huge impact on behavior—but will it be the impact you intended?
Beth Karlin of the See Change Institute shares her findings with Lirio. Listen for a brief description of loss aversion and learn how behavioral science can be applied in real life to behavioral energy programs to influence energy users to build better habits.
Omission bias can cause people to make irrational decisions rather than weighing the odds of each outcome. Learn about bias #149 and it’s implications in healthcare and beyond.
Julie O’Brien, Principal and Behavioral Scientist at the Center for Advanced Hindsight at Duke University and Opower alum, shares her findings with Lirio’s Senior Director of Behavioral Science, Greg Stielstra. Listen for a brief description of social proof and learn how behavioral science can be applied in real life to help people make healthier decisions—from vaccinations to dieting and beyond.
Lirio enters a strategic alliance with Rochester Regional Health to optimize communication between healthcare organizations and the patients they serve.
People often say that past behavior is the greatest predictor of future behavior. But why? It has a lot to do with self-perception. Learn how commitment & consistency bias can help change it for the better.
Did you eat too much this Thanksgiving? You can probably put some of the blame on unit bias, #22 on Lirio’s list. Here’s how it can work for you.
Halloween is not the only time of year most people wear masks. Learn about bias #176: Impostor Syndrome. Have no fear—Lirio is here to help!
Bias #6: Cognitive fluency is the ease with which our brains process information. It may have helped O.J. Simpson walk. It can also help you communicate better.